The big holiday 2017 ecommerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season
Adobe reports 2017 holiday ecommerce revenue climbed to $108.2 billion, beating forecasts by nearly $1 billion.
Salesforce
Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
What is Salesforce?
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Why we care about Salesforce
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
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Salesforce news
Google announces its first turnkey integration with Salesforce
Data from Salesforce Sales Cloud is now available in Google Analytics 360.
Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud.
Salesforce’s new tool facilitates personalized customer communication across its clouds
The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.
MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]
Getting to know you: Salesforce integration helps marketers map a customer’s journey
Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive data.
Salesforce and Google’s partnership could be a boon to marketers
A new strategic partnership between Google’s analytic and cloud tools and Salesforce’s CRM capabilities promises to give marketers additional insight into their customers while increasing productivity, according to a release announcing the deeper relationship between the two companies. The partnership was officially announced by Google SVPs Diane Green and Sridhar Ramaswamy and Salesforce CEO Marc Benioff […]
Marketing Day: Targeting the right keywords, Salesforce partners with Google Analytics 360 & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce unveils ‘my’ versions of its AI-based platform tools
The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.
MarTech Today: Salesforce’s ‘my’ platform tools, Reddit updates ad tool & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce unveils ‘my’ versions of its AI-based platform tools Nov 6, 2017 by Barry Levine The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified […]
Salesforce announces data integrations with Google Analytics 360
A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their visitors.
Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and […]
Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
MarTech Today: RevJet’s ‘creative operating system,’ Salesforce enhances Sales Cloud & futuristic ad channels
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: RevJet launches a ‘creative operating system’ with point solutions as installable apps Sep 19, 2017 by Barry Levine The company says that the browser-based Orora and its AppXchange, for desktop […]
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
MarTech Today: Salesforce’s ‘State of Marketing’ report, Pega’s Unified DMP & AMP for WordPress
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 16, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve […]
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner portal.
MarTech Today: TurnTo’s ‘first open network’ for brand reviews, Salesforce’s new Partner application & rethinking data management
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TurnTo Networks enters review syndication with ‘first open network’ May 31, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute user […]
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’
MarTech Today: Salesforce smartens Commerce Cloud, Skimlinks gets more granular & Google I/O roundup
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce makes Einstein a bit smarter in its Commerce Cloud May 17, 2017 by Barry Levine The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support […]
Salesforce’s Einstein adds velocity to its Sales Cloud
The CRM-based company boosts features to help salespeople close deals -- including on-board predictive scoring.
MarTech Today: Salesforce’s Einstein adds velocity, trends in voice search and AI, & Android takes first place
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s Einstein adds velocity to its Sales Cloud Apr 4, 2017 by Barry Levine The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring. Voice search […]
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the world.
MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.
Salesforce moves beyond first-party data with Krux integration
The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.
MarTech Today: Salesforce integrates Krux, Demandbase’s survey on AI in marketing & Amazon’s first drone delivery
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce moves beyond first-party data with Krux integration Dec 15, 2016 by Barry Levine CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recent purchase of the […]
Podcast: A conversation with Salesforce’s Leslie Fine, MarTech Today launches & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conductor adds Insight Stream to its Searchlight platform Oct 24, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting. Google Home responding with featured snippets […]
Salesforce buys DMP Krux
The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.
MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well […]