Salesforce

Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.  

What is Salesforce?

For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.

These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier. 

Why we care about Salesforce

Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.

Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry. 

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Salesforce news

Digital transformation

MarTech Today: IBM’s new Watson Assistant, building an AI mindset & Salesforce buys MuleSoft

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Say hello to the newest intelligent agent, IBM’s Watson Assistant Mar 21, 2018 by Barry Levine This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users […]

| Mar 22, 2018 at 9:00 am ET

Digital transformation

MarTech Today: DigitalBits’ marketplace for loyalty points, Salesforce/Deloitte Digital’s report on customer experience in retail & AI’s impact on marketing agencies

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: DigitalBits launches open-source blockchain-based marketplace for loyalty points Mar 19, 2018 by Barry Levine It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be […]

| Mar 20, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Google announces first turnkey integration with Salesforce & launches Cloud AutoML for machine learning without experts, plus more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces its first turnkey integration with Salesforce Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360. Google introduces Cloud AutoML for […]

| Jan 18, 2018 at 9:00 am ET

Digital transformation

MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]

| Dec 8, 2017 at 9:00 am ET

Marketing operations (MOps)

Salesforce and Google’s partnership could be a boon to marketers

A new strategic partnership between Google’s analytic and cloud tools and Salesforce’s CRM capabilities promises to give marketers additional insight into their customers while increasing productivity, according to a release announcing the deeper relationship between the two companies. The partnership was officially announced by Google SVPs Diane Green and Sridhar Ramaswamy and Salesforce CEO Marc Benioff […]

| Nov 8, 2017 at 8:36 am ET

Digital transformation

MarTech Today: Salesforce’s ‘my’ platform tools, Reddit updates ad tool & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce unveils ‘my’ versions of its AI-based platform tools Nov 6, 2017 by Barry Levine The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified […]

| Nov 7, 2017 at 9:00 am ET

Digital transformation

MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and […]

| Sep 28, 2017 at 9:00 am ET

Digital transformation

MarTech Today: RevJet’s ‘creative operating system,’ Salesforce enhances Sales Cloud & futuristic ad channels

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: RevJet launches a ‘creative operating system’ with point solutions as installable apps Sep 19, 2017 by Barry Levine The company says that the browser-based Orora and its AppXchange, for desktop […]

| Sep 20, 2017 at 9:00 am ET

Digital transformation

MarTech Today: Salesforce’s ‘State of Marketing’ report, Pega’s Unified DMP & AMP for WordPress

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 16, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve […]

| Jun 19, 2017 at 9:00 am ET

Digital transformation

MarTech Today: TurnTo’s ‘first open network’ for brand reviews, Salesforce’s new Partner application & rethinking data management

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TurnTo Networks enters review syndication with ‘first open network’ May 31, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute user […]

| Jun 1, 2017 at 9:00 am ET

Digital transformation

MarTech Today: Salesforce smartens Commerce Cloud, Skimlinks gets more granular & Google I/O roundup

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce makes Einstein a bit smarter in its Commerce Cloud May 17, 2017 by Barry Levine The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support […]

| May 18, 2017 at 9:00 am ET

Digital transformation

MarTech Today: Salesforce’s Einstein adds velocity, trends in voice search and AI, & Android takes first place

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s Einstein adds velocity to its Sales Cloud Apr 4, 2017 by Barry Levine The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring. Voice search […]

| Apr 5, 2017 at 9:00 am ET