Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Targeting the right keywords, Salesforce partners with Google Analytics 360 & more

Marketing Day: Targeting the right keywords, Salesforce partners with Google Analytics 360 & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on November 7, 2017 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • SEO ranking factors for 4 business verticals and what they mean for local businesses
    Nov 7, 2017 by Wesley Young
    As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 8 practical takeaways to boost search rank.
  • Target the right keywords — for Google AND your clients
    Nov 7, 2017 by Greg Gifford
    Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.
  • Using Google Customer Match to optimize PPC campaign performance
    Nov 7, 2017 by Digital Marketing Depot
    Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad.
  • Eager to embrace live video? Inspiration and tips on how to get started
    Nov 7, 2017 by Jordan Kasteler
    How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur.
  • Salesforce unveils ‘my’ versions of its AI-based platform tools
    Nov 7, 2017 by Barry Levine
    The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.
  • Instagram opens sponsor-tagging tool to more creators, adds monitoring system
    Nov 7, 2017 by Tim Peterson
    Instagram will prompt creators to add “Paid Partnership with” labels when required.
  • How to get your content marketing team out of its echo chamber
    Nov 7, 2017 by Ben Jacobson
    It’s time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is the only way to generate fresh ideas and keep your marketing authentic.
  • SMX West registration is open
    Nov 7, 2017 by Marketing Land
    Mark your calendars for SMX West 2018! We’re coming to sunny San Jose, California, March 13-15. Don’t miss your chance to attend the largest search marketing conference on the West Coast. Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to search.
  • Salesforce announces data integrations with Google Analytics 360
    Nov 7, 2017 by Ginny Marvin
    A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
  • Facebook refunds advertisers for mobile video ads played out of view
    Nov 6, 2017 by Tim Peterson
    Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • youXtools launches a user testing platform with AI-powered visual analytics
    Nov 7, 2017 by Barry Levine
    The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.
  • The subtle ways advertisers target audiences — and why they shouldn’t
    Nov 7, 2017 by Mark Williams
    Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers.
  • Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
    Nov 7, 2017 by Amy Gesenhues
    Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale.
  • Facebook Messenger can now power chat on brand sites
    Nov 7, 2017 by Tim Peterson
    Messenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM channel.

Online Marketing News From Around The Web:

  • 5 Ways to Harness Time and Data in Your Content Process, Convince and Convert
  • A Marketing Team’s Secret Sauce Is an Editorial-First Brain, CMS Wire
  • A Quick-Start Guide to Paid Content Promotion, Content Marketing Institute
  • Amazon’s ad business will get another boost with the rollout of a new API for self-serve ads, Digiday
  • Enterprise Marketing Best Practices for 2018, Marketo
  • Former Yahoo CEO subpoenaed to appear before Congress, TheHill
  • Four Ways to Get the Most Out of Small Business Saturday, Facebook Business
  • How to Develop a Warm Audience With Live Video and Facebook Ads, Social Media Examiner
  • Instagram Ad CPCs Drop 35% In 2017 [Report], The AdStage Blog
  • iOS 11.2 will let developers offer introductory pricing for subscription apps, 9to5 Mac

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.