Marketing Day: Targeting the right keywords, Salesforce partners with Google Analytics 360 & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • SEO ranking factors for 4 business verticals and what they mean for local businesses
    Nov 7, 2017 by Wesley Young
    As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 8 practical takeaways to boost search rank.
  • Target the right keywords — for Google AND your clients
    Nov 7, 2017 by Greg Gifford
    Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.
  • Eager to embrace live video? Inspiration and tips on how to get started
    Nov 7, 2017 by Jordan Kasteler
    How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur.
  • Salesforce unveils ‘my’ versions of its AI-based platform tools
    Nov 7, 2017 by Barry Levine
    The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.
  • Instagram opens sponsor-tagging tool to more creators, adds monitoring system
    Nov 7, 2017 by Tim Peterson
    Instagram will prompt creators to add “Paid Partnership with” labels when required.
  • How to get your content marketing team out of its echo chamber
    Nov 7, 2017 by Ben Jacobson
    It’s time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is the only way to generate fresh ideas and keep your marketing authentic.
  • SMX West registration is open
    Nov 7, 2017 by Marketing Land
    Mark your calendars for SMX West 2018! We’re coming to sunny San Jose, California, March 13-15. Don’t miss your chance to attend the largest search marketing conference on the West Coast. Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to search.
  • Salesforce announces data integrations with Google Analytics 360
    Nov 7, 2017 by Ginny Marvin
    A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
  • Facebook refunds advertisers for mobile video ads played out of view
    Nov 6, 2017 by Tim Peterson
    Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view.

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Online Marketing News From Around The Web:

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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