Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted customers.
Salesforce
Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
What is Salesforce?
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Why we care about Salesforce
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
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Salesforce news
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with Microsoft Teams.
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs.
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have missed.
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early 2020.
Salesforce’s Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data visualization.
Performance degradation affecting Salesforce clients
The technology giant is providing regular updates as it works on addressing the issue.
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
The MarTech Minute: Salesforce wraps up Tableau acquisition, Nike acquires predictive analytics platform
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Salesforce enters agreement to acquire ClickSoftware
ClickSoftware will be added under the Salesforce Service Cloud after the deal is finalized this fall.
The Martech Minute: Sitecore’s new content marketing solution, Salesforce expands footprint into China
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The MarTech Minute: Adobe teams up with Merkle, Sitecore releases new Salesforce capability
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email.
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their data.
Digital transformation fueled Salesforce’s record quarter
Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first time.
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
The solution simplifies development with an interface built for non-developers.
Salesforce launches new Datorama marketplace with marketing intelligence at the forefront
Apps developed in the new Datorama platform will also be available to customers in the Salesforce AppExchange.
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe.
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an enterprise. The solution, announced Monday, aims to provide agile functionality and analytics to global marketing teams for account-based marketing efforts. The tool leverages Pardot Einstein, Salesforce’s AI, seeking to help sales and marketing teams […]
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit customers.
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn will now let sales reps share the lead and account lists they create with team members.
MarTech Today: Salesforce’s new Datorama-powered tools, marketing to millennials and Facebook launches brand certification program
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]
Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.
MarTech Today: The ID quest, identity resolution and Salesforce tools for creating mobile apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB’s DigiTrust and the Advertising ID Consortium chart different, but […]
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]
Salesforce launches Einstein Visual Search for retailer product discovery
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]
With Customer 360, Salesforce brings a single customer view to its B2C side
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for developers.
Customer relationship management (CRM)
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.
How to supercharge the Salesforce lead source field
Strategic management of the lead source field within Salesforce setup will unlock the magic of campaign tracking and measure the efforts of your paid media and content efforts. Here's how.
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing insights.
MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.