Salesforce adds more intelligence with Datorama purchase
The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.
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The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds more intelligence with Datorama purchase Jul 16, 2018 by Barry Levine The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams. Clinch launches […]
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 13, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. […]
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become ecommerce-enabled.
Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.
The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest ROI.
The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Say hello to the newest intelligent agent, IBM’s Watson Assistant Mar 21, 2018 by Barry Levine This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: DigitalBits launches open-source blockchain-based marketplace for loyalty points Mar 19, 2018 by Barry Levine It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be […]
In this age of diminishing trust, contributor Joe Hyland argues it's time for marketing leaders to shift their emphasis.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces its first turnkey integration with Salesforce Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360. Google introduces Cloud AutoML for […]
Adobe reports 2017 holiday ecommerce revenue climbed to $108.2 billion, beating forecasts by nearly $1 billion.
Data from Salesforce Sales Cloud is now available in Google Analytics 360.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud.
The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]
Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive data.
A new strategic partnership between Google’s analytic and cloud tools and Salesforce’s CRM capabilities promises to give marketers additional insight into their customers while increasing productivity, according to a release announcing the deeper relationship between the two companies. The partnership was officially announced by Google SVPs Diane Green and Sridhar Ramaswamy and Salesforce CEO Marc Benioff […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce unveils ‘my’ versions of its AI-based platform tools Nov 6, 2017 by Barry Levine The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified […]
A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
The new features make it easier for online retailers to tailor site search to their visitors.
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and […]
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: RevJet launches a ‘creative operating system’ with point solutions as installable apps Sep 19, 2017 by Barry Levine The company says that the browser-based Orora and its AppXchange, for desktop […]
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 16, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve […]
It provides the tools so non-tech users can quickly spin up a partner portal.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TurnTo Networks enters review syndication with ‘first open network’ May 31, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute user […]
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce makes Einstein a bit smarter in its Commerce Cloud May 17, 2017 by Barry Levine The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support […]
The CRM-based company boosts features to help salespeople close deals -- including on-board predictive scoring.