Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Transformation

MarTech Today: VirtualWisdom update, Twitter’s shrinking ad business & what marketers really want for Christmas

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Getting the whole picture: VirtualWisdom’s update enhances systems visibilityDec 6, 2017 by Robin Kurzer The company says its “app-centric” IPM is a breakthrough in infrastructure monitoring. Twitter’s ad business has shrunk, […]

Transformation

MarTech Today: Pointy, retailer-brand relationships & a 10-step plan for GDPR

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Pointy helps customers find what they need close to homeDec 5, 2017 by Robin Kurzer The technology helps local businesses compete with big e-commerce retailers. 4 ways retailer-brand relationships will change […]

Transformation

MarTech Today: The next wave of ABM

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The next wave of ABM: A blended approach (Part 1)Dec 4, 2017 by Jessica Fewless Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the […]