Salesforce makes Einstein a bit smarter in its Commerce Cloud

The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’

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Salesforce is today adding some smarts to the Einstein layer in its Commerce Cloud.

Einstein provides a consistent artificial intelligence capability across the company’s clouds for marketing, service, sales, apps, analytics, sales and commerce. The Commerce Cloud — which supported 2,000 websites, 350 million unique shoppers and $16 billion in online sales last year — lets retailers build and maintain online stores.

The Einstein-enhanced capabilities in the Commerce Cloud previously included customer-based product recommendations and shopping cart analytics dashboard Commerce Insights.

The key Einsteinian enhancement, announced today at the company’s Salesforce XChange conference taking place in Las Vegas, is an update for Predictive Sort.

It creates a personalized model for each shopper with what is supposed to be the most effective order or arrangement of products, based on that user’s history on the site and built around inferences from the histories of all users on that site. Previously, Predictive Sort personalized search results on a page, and now it will also personalize search drop-down results and product category pages.

Here, for instance, is the way drop-down search results previously looked for a user who searches for, views and/or buys women’s clothes:

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And here are the search results with the updated Predictive Sort:

Also announced is an updated Order Management that employs AI to make orders and pickups more aligned with actual inventory. VP of Product Marketing Gordon Evans told me that, for instance, an online order made by a user in New Jersey might be shipped to a physical store in Las Vegas, and the newest Order Management might determine that it would be most efficient to ship that product from the warehouse in Chicago.

On the mobile front, there is also now Einstein-powered guidance on best practices about mobile site design and architecture when Commerce Cloud users build a new ecommerce capability. And, adding to an earlier support for Apple Pay, Commerce Cloud now allows Android Pay.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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