Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’
This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud.
Einstein provides a consistent artificial intelligence capability across the company’s clouds for marketing, service, sales, apps, analytics, sales and commerce. The Commerce Cloud — which supports 2,000 websites, 350 million unique shoppers and $16 billion in online sales last year — lets retailers build and maintain online stores.
The Einstein-enhanced capabilities in the Commerce Cloud previously included customer-based product recommendations and shopping cart analytics dashboard Commerce Insights.
The key Einsteinian enhancement, announced at the company’s Salesforce XChange conference in Las Vegas, is an update for Predictive Sort.