Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Be the first to see the MarTech 2018 agenda!
    Jan 16, 2018 by Marketing Land
    The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here.
  • 4 reports you can pull from Ahrefs that you didn’t know existed
    Jan 16, 2018 by Kevin Rowe
    Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?
  • Use your data to make 2018 the year of good business
    Jan 16, 2018 by Malcolm Cox
    It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility.
  • Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
    Jan 16, 2018 by Barry Levine
    The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud.
  • IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0
    Jan 16, 2018 by Barry Levine
    OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms for campaign analytics.
  • Automated, multichannel display advertising for small businesses finally coming to fruition
    Jan 15, 2018 by Greg Sterling
    iPromote provides simplified, cross-channel campaign creation based on existing content and creative assets for ‘micro-budgets.’
  • The top Walmart and Amazon product page experiences of 2017
    Jan 15, 2018 by Andrew Waber
    Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.

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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.