Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their visitors.
Salesforce
Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
What is Salesforce?
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Why we care about Salesforce
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
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Salesforce news
Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and […]
Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
MarTech Today: RevJet’s ‘creative operating system,’ Salesforce enhances Sales Cloud & futuristic ad channels
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: RevJet launches a ‘creative operating system’ with point solutions as installable apps Sep 19, 2017 by Barry Levine The company says that the browser-based Orora and its AppXchange, for desktop […]
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
MarTech Today: Salesforce’s ‘State of Marketing’ report, Pega’s Unified DMP & AMP for WordPress
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 16, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve […]
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner portal.
MarTech Today: TurnTo’s ‘first open network’ for brand reviews, Salesforce’s new Partner application & rethinking data management
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TurnTo Networks enters review syndication with ‘first open network’ May 31, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute user […]
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’
MarTech Today: Salesforce smartens Commerce Cloud, Skimlinks gets more granular & Google I/O roundup
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce makes Einstein a bit smarter in its Commerce Cloud May 17, 2017 by Barry Levine The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support […]
Salesforce’s Einstein adds velocity to its Sales Cloud
The CRM-based company boosts features to help salespeople close deals -- including on-board predictive scoring.
MarTech Today: Salesforce’s Einstein adds velocity, trends in voice search and AI, & Android takes first place
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s Einstein adds velocity to its Sales Cloud Apr 4, 2017 by Barry Levine The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring. Voice search […]
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the world.
MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.
Salesforce moves beyond first-party data with Krux integration
The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.
MarTech Today: Salesforce integrates Krux, Demandbase’s survey on AI in marketing & Amazon’s first drone delivery
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce moves beyond first-party data with Krux integration Dec 15, 2016 by Barry Levine CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recent purchase of the […]
Podcast: A conversation with Salesforce’s Leslie Fine, MarTech Today launches & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conductor adds Insight Stream to its Searchlight platform Oct 24, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting. Google Home responding with featured snippets […]
Salesforce buys DMP Krux
The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.
MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well […]
Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce launches its Commerce Cloud
The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as online.
Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: Salesforce’s Einstein, chatbot authoring tools & top SEO platforms
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and […]
Marketing Day: Salesforce’s Einstein, Twitter ups character limit & top 10 video creators
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce introduces Einstein — an AI layer for all its clouds
The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.
MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform. […]
Salesforce opens up Lightning Bolt portal templates for specific business needs
The new offerings build on last year’s launch of its Community Cloud template.
MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources. Apple […]
Marketing Day: New Salesforce Wave Analytics features, App Store updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce boosts its Wave Analytics Cloud with new applications
The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources.
MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. […]