Voice agents will change how you think about your brand and your website

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently. it’s revolved around websites and search engines.

But the way people look for information about brands is changing yet again.

Artificial intelligence is just one example. As more people turn to generative AI to conduct searches, the familiar game of search engine optimization (SEO) is changing to accommodate what’s called “zero-click” search, where web users don’t have to click on a search result to get an answer to their query.

But that’s not the only change coming for consumers and marketers.

As consumers become more comfortable talking to voice agents, online visibility strategies will undergo another radical transformation.

As marketers, we invest a lot of time and energy in our website’s design, carefully selecting images and colors. But what happens when customers explore your website without ever seeing it?

In this conversation with Len Devanna, VP of Customer Experience at Cortico-X, we’re talking about the next frontier of customer experience, which will rely less on what your customer sees and more on what they hear.

Catch every episode of Conversations with MarTech here on the MarTech website, on the MarTech YouTube channel or on your favorite podcast channels, including Apple and Spotify.

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• Why it’s harder to build an audience than ever before
• AI agents will infiltrate your martech stack
• Is the way we build and measure brands changing?