Chris Penn talks DeepSeek and its big impact on marketers
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
Spy on Any Website
I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big Tech in general and marketing in particular.
You can watch an excerpt from our conversation below.
Among Penn’s observations:
- AI is already doing much entry-level work, and DeepSeek’s low price means more companies will use it.
- Widespread adoption will make more marketers more productive. Unfortunately, making it possible for one marketer to do the work of three or four others means there will be far fewer marketing jobs.
Dig deeper: What is DeepSeek? A boon for marketers and a threat to Big Tech
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Teams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without adding headcount.
Read More
Nearly 60% of Gemini’s local citations point to business websites, but recommendations can change dramatically when using identical searches.
Read More
Marketing artificial intelligence (AI)
27 minutes readSeismic and Highspot's merger creates a bigger GTM platform, but how useful will it be to customers with disconnected data and processes?
Read More
Being included in an AI answer isn't the same as being chosen. Here's what determines the difference.
Read MoreRelated Articles
Teams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without adding headcount.
Read More
Nearly 60% of Gemini’s local citations point to business websites, but recommendations can change dramatically when using identical searches.
Read More
Marketing artificial intelligence (AI)
27 minutes readSeismic and Highspot's merger creates a bigger GTM platform, but how useful will it be to customers with disconnected data and processes?
Read More
Being included in an AI answer isn't the same as being chosen. Here's what determines the difference.
Read More