Report: Apple Search Ads are driving installs with high retention rates
A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.
Marketing Day: Facebook racist, FCC privacy rules & offline sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.
The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
Here’s why bloggers give up (and how you can stay on track)
Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.
What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
Strategies to maximize retail marketing efforts BEFORE holiday sales events
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.
The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?
Will "opt-in consent" be buried in lengthy terms and conditions? Stay tuned.
MarTech Today: Snaplytics’ Snapchat analytics, chatbots for ad campaigns & the “Real World Web”
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Snaplytics launches Snapchat analytics Oct 28, 2016 by Barry Levine Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat. How to get budget […]
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M
LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.
Snaplytics launches Snapchat analytics
Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.
Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
Chatbots can now help advertisers stay on top of their ad campaigns in Slack, Facebook Messenger & other platforms
Ask a chatbot to get alerts, reports and insights without having to log into an ad management or analytics platform.
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
Look to Thanksgiving dinner for holiday shopping trends
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.
The MarTech Today app is now available for iOS & Android
Download our new app, featuring daily martech industry news and features, breaking news alerts, offline reading and more.
[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the ‘Real World Web’
In this week's podcast, we meet a company that's aiming to put an end to thinking about 'online' and 'offline' as different user experiences, and what that would mean for marketers.