Digital transformation

MarTech Today: Snaplytics’ Snapchat analytics, chatbots for ad campaigns & the “Real World Web”

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Snaplytics launches Snapchat analytics Oct 28, 2016 by Barry Levine Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat. How to get budget […]

Digital transformation

MarTech Today: Oracle’s access to device IDs, ABM and marketing automation & 360 VR video for SEO

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder Oct 27, 2016 by Barry Levine It’s the latest in a series of enhancements this year to its […]

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