Chinese giant Alibaba makes strategic investment in “location as platform”
Investment in PlaceIQ could be a watershed moment for location intelligence.
More from MarTech: Page 5
MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Google AMP testing tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south? Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition. LiveRamp extends its multi-channel […]
Marketing Day: Periscope Producer, Pinterest’s 150M users & new AdSense interface
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
Is the Verizon-Yahoo deal going south?
Verizon reportedly considering whether to declare massive Yahoo data breach "material," which could kill the acquisition.
Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
LiveRamp extends its multi-channel identity resolution service to its clients
The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and online.
Twitter’s Periscope wants to air more TV-style broadcasts
Periscope Producer will let certain broadcasters air live streams produced with expensive equipment, multiple camera angles and fancy graphics.
Pinterest’s monthly user base hits 150 million people, up 50% from last year
Pinterest's audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter.
Google unveils new look for AdSense interface
AdSense gets the Material Design treatment.
Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
Tracking the confusing reality of the cross-social experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
Facebook will rank Audience Network publishers’ ad slots, price them accordingly
To create parity with News Feed ads, Facebook will appraise Audience Network publishers' ad placements based on what people do after they click on them.
10 tips for retailers’ Q4 social advertising
With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines 10 tips for achieving a highly successful quarter.
[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
MarTech Today: AMP status, Facebook’s ad diversions & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé […]
Marketing Day: Amazon preps for holidays, Google acquires Famebit & Instagram news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Merchants new to Fulfilled By Amazon service can't use it until December 19.
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
Google acquires Famebit to give creators more branded content opportunities
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.
Is your content share-worthy? 4 questions to ask
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks.
Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience.
How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
As the ratio of ads to posts in people's news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.
What marketers should know about Instagram’s latest tests and rollouts
Columnist Andrew Waber discusses new and potential changes to Instagram's ad formats and capabilities -- and what marketers should do to prepare for them.
MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Expedia now lets you pick Hawaii travel packages with your smile Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps […]
Marketing Day: Facebook ad group tests, micro-moments & YouTube’s top 10 ads
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Using Google to drive offline sales Oct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or when […]
Facebook tests ads in Groups, potentially easing ad load issue
If Facebook decides to officially slot ads in Group feeds, the new inventory could offset its news feed ad load dilemma.
Expedia now lets you pick Hawaii travel packages with your smile
Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice.
Forget about unique content. Try actually BEING local!
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd.
Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.
Twitter’s debate live stream viewership exceeds NFL audience — again
3.2 million people saw Sunday night's president debate broadcast on Twitter, compared to 3.1 million who streamed last week's Thursday Night Football game.
Your most effective marketing assets may be hiding in your fans’ social activity
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools.
Top 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spots
With two ads in the top 5, Apple earns 20.6M views. Clash Royale generates more than 16M views.
Marketing automation made easy
Marketing automation doesn't have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project.
MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s development of guidelines for ads. The ins, […]
Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?
Samsung is facing billions in lost sales, as well as damage to its brand and reputation.
See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organizations’ processes, operations and managerial hierarchies and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using two or three technologies. Helping […]
The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards and boarding passes.
Workplace by Facebook opens to organizations across the globe
Facebook aims to take on Yammer and Chatter head-on with the official global launch of Workplace.