October surprise: When brands enter the political discussion
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
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Organizing for simplicity: An inside look at Humana’s digital transformation
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
MarTech Today: Weather Company’s new Watsonized ad platform, sharing your marketing stack & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM’s Weather Company employs Watson to boost its updated ad targeting platform Oct 21, 2016 by Barry Levine Watson interprets the company’s massive first-party data from its app users, plus powers intelligent […]
Are you still bidding like it’s 2007?
Why conventional bidding methods leave money on the table.
Marketing Day: Facebook News Feed changes, personalized local content & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
ProPublica slams Google for opt-in targeting changes that happened in June
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ads personalization: In parallel with My […]
Facebook now re-ranks News Feed stories in real time on the client side
An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.
Facebook set to launch international ad campaign for Facebook Live
Company plans two-phase campaign in the US and UK starting this weekend.
10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.
IAB introduces new standard to support adoption of dynamic ad creative
New schema is designed to make dynamic ad creative widely accessible and improve ad relevancy and effectiveness.
A CMO’s View: How WP Engine’s content marketing works across the customer journey
CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand's content marketing strategy.
WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010
The WordPress hosting service also shares the top dozen plug-ins on its platform.
Are fake online reviews killing consumer confidence?
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.
3 popular CRO tactics (that can backfire terribly)
Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble.
Share your marketing stack with the MarTech Today community
Learn how to submit a graphical representation of your organization's marketing stack to be featured in this regular series at MarTech Today.
MarTech Today: WordPress plug-ins, IAB’s schema for dynamic content ads & Pinterest’s Pin Collective
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010 Oct 20, 2016 by Barry Levine The WordPress hosting service also shares […]
Microsoft beats estimates with $22.3 billion in quarterly revenue
Cloud services were strong, but the company's consumer devices revenue was generally flat or down, except for Surface computers.
Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row
Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.
10 skills genius online marketers have
Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
Research: location a primary buying consideration for 43 percent of consumers
Survey identifies "primary" and "secondary" consumer purchase considerations.
Kontakt.io launches first beacon-only physical showroom
The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.
5 fundamentals of digital advertising every marketer should know
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
MarTech Today: Kontakt.io’s beacon showroom, self-development for digital careers & Google Surveys 360 joins Analytics 360 Suite
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Kontakt.io launches first beacon-only physical showroom Oct 19, 2016 by Barry Levine The Berlin-based facility offers iPads, beacons and applications so that visitors can experience the range of uses for the […]
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.
Google Consumer Surveys evolves into two products, including one for enterprise
New enterprise-level survey product sits alongside newly-renamed Google Surveys, the pay-as-you-go product available to all.
Pinterest announces Pin Collective, connecting businesses with content creators
Pinterest's Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win-win.
Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Surveys 360 joins the Analytics 360 Suite
New enterprise-level survey product sits alongside newly renamed Google Surveys, the pay-as-you-go product available to all.
How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
Enterprise SEOs, unite! The SMX East 2016 session recap
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
Foursquare automotive data shows value of location-based customer insights
Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.
3 things to do after a major Google algorithm update
Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
There’s a silent killer in your sales pipeline. Do you know how to stop it?
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger ecommerce sites.
Google shares data on how mobile is set to impact shopping this holiday
Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.