Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM rolls out many new roles for its Watson supercomputing service Oct 26, 2016 by Barry Levine They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS […]
Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
According to Adobe's 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than in 2015.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Artificial intelligence isn't just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
Advertisers are seeing higher engagement rates even as CPCs trend down.
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.
Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.
The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
One new offering helps businesses better employ their images on the web, and the other tracks images for individuals.
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What are Progressive Web Apps? Oct 25, 2016 by Barry Levine According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.” […]
The company promised a return to revenue growth next quarter.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers' preferences.
Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.
Roughly 65 million US Prime members spend an average of $1,200 per year.
Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conductor adds Insight Stream to its Searchlight platform Oct 24, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts... and Amazon itself.
Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I […]
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to […]
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
Watson interprets the company's massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.