More from MarTech: Page 2

Digital transformation

MarTech Today: Watson’s new services, PicScout’s new image recognition tools & deferred deep linking

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM rolls out many new roles for its Watson supercomputing service Oct 26, 2016 by Barry Levine They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS […]

Digital transformation

MarTech Today: Progressive Web Apps, algorithmic multi-channel attribution & actionable AI

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What are Progressive Web Apps? Oct 25, 2016 by Barry Levine According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.” […]

Data

Why marketers must be data-driven

Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

Digital transformation

MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conductor adds Insight Stream to its Searchlight platform Oct 24, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]

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