Three Ways To Be A Data-Driven Thought Leader
So you've got a ton of data -- now turn it into actionable insights that drive business!
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Hootsuite Adds Social Campaign & Contest Management To Its Platform
Social media management firm Hootsuite announced today that it is adding the ability to manage contests, UGC galleries and other customized social campaigns. The new feature — Hootsuite Campaigns — is based on a product created by Brightkit, a Vancouver-based startup that Hootsuite has acquired (the acquisition was also announced today). Campaigns offers digital marketers […]
Marketing Day: LinkedIn Gives Users More Control, DIY Online Marketing Guide & The Evolution Of Digital Ads
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Goes Down For 20 Minutes … Thank God For Twitter Facebook went down this afternoon. What was our first clue? Twitter: Tweets about “FacebookDown” Unlike some recent limited Facebook outages, this […]
Twitter CEO @DickC Explains How Stray Favorites Show Up In Your Timeline
Twitter CEO Dick Costolo does customer service. Costolo, aka @DickC, has taken to Twitter this week to explain more about how seemingly random tweets are appearing in user timelines. Turns out, the more you refresh your mobile Twitter app, the more likely you are to see tweets that have been favorited. If you refresh your […]
Facebook Goes Down For 20 Minutes … Thank God For Twitter
Facebook went down this afternoon. What was our first clue? Twitter: Tweets about “FacebookDown” Unlike some recent limited Facebook outages, this seemed widespread with both desktop and mobile users reporting that they couldn’t access the network. We’ll keep refreshing and update when Facebook returns to action. Meanwhile, here’s our favorite related snark tweet: Facebook’s not […]
Twitter Tweaks Desktop Profile Design With More Prominent Messaging Buttons
Twitter made several subtle changes to its desktop product today, most notably a redesign of the messaging buttons on user profile pages. That change — replacing an unobtrusive white box with a solid, brightly colored button or buttons (see screen grabs below) — seems aimed at taking the guesswork out of how to connect with […]
WATCH: Troy-Bilt’s Leaf Blower Blows Away Wired’s Homepage, In Effort To Reach High-Tech “Yarders”
Troy-Bilt tries to introduce Wired's young tech-savvy users to a new gadget -- its leaf blower.
LinkedIn Goes Transparent, Gives Users More Data Control
LinkedIn announced today that it is giving users more control over their data on the network. The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads. This puts LinkedIn closer in line with Facebook, which […]
The 9 Step DIY Guide To Online Marketing For SMBs
Diving into online marketing can be daunting for SMBs, but business owners can find success by starting small and working their way up.
Get To Know: hhgregg CMO Julie Lyle
Julie Lyle joined hhgregg in December of last year as the company’s chief marketing officer, leading all marketing, advertising, brand strategy, consumer insights and ecommerce development for the consumer electronics and home appliances retailer. Prior to joining hhgregg, Lyle served as CMO for Prudential Corporation-Asia, based in Hong Kong. Earlier in her career, she also […]
Improving The Mobile E-Commerce Experience
Have you been shy about entering the mobile ecommerce sphere? Learn what works from the industry's trailblazers!
California “Extortion” Class Action Against Yelp Dismissed
Yelp has been repeatedly sued under various theories for allegedly manipulating reviews to gain ad revenue from business owners. However, in the most recent such case (Levitt v. Yelp), the U.S. Ninth Circuit Court of Appeals upheld a lower court dismissal of a class action for lack of evidence. The lower court’s dismissal of Levitt […]
So You Think You Need A Data Scientist
Contributor Benny Blum defines Big Data and Conventional Data, then helps you decide whether you need a data scientist or a highly-skilled analyst.
LinkedIn Looking To Adjust Chinese Censorship Policy In Favor Of Users
Earlier this year, LinkedIn became the only American social network that has been able to penetrate China. While this has been considered a win, Bloomberg has released an article chronicling the challenges that LinkedIn has faced under such stringent censorship. Turns out that this stringent censorship is not only limited to China, but extends to […]
Geeking Out On Digital Ads: A Definitive History Of IAB Standards
We've come a long way in the last 18 years! See how digital ad formats have evolved over time. Avoid the perils of the past and forge the future.
Marketing Day: Interview With HubSpot CTO, LinkedIn Retires InMaps Networking Tool & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is […]
U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard
Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is anything but.
Content Marketing: What To Measure Beyond Sales & Leads
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
3 Online Website Creator Tools For Your Small Business
If you run a small business ready for its own web site, or if you're ready to upgrade to a more modern design, you should check out these three easy site-creation services.
Will Apple Payments Resurrect Google Wallet?
Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express, Master Card and Visa in […]
VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech
Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog. Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he saw a philosophy shift in how marketing was evolving. His blog […]
EU Taking Harder Look At $19B Facebook-WhatsApp Deal
European regulators have reportedly sent an unusual “second wave” of questions to a range of companies as part of its antitrust review of the pending Facebook acquisition of WhatsApp. The Wall Street Journal reports the questionnaire is “extremely detailed” and nearly 70 pages long. Facebook asked the EU for the antitrust review to avoid going through the process in individual […]
Why Perfectionists Make Great Content Marketers
Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think?
Disappearing Act: LinkedIn Lays Off InMaps Network Visualization Tool
One of the slicker connection features that LinkedIn offered has been quietly discontinued. InMaps was a tool from LinkedIn that allowed users to better visualize their connections that they’ve made on the service. As of this week, InMaps will be retired as the following message is present on the main InMaps page: [blockquote]InMaps is being […]
The First New User Sign-Up Path In 3 Years Arrives On Twitter
Twitter users that are new to the service will be greeted by a brand new sign-up flow, the first change to the user experience in quite awhile. According to Twitter’s Senior Director of Product Management, Christian Oestlien, the refresh took months to complete and has been the first major update in 3 years: According to […]
Richard Branson Asks People to Share #VirginRumors About His New Hotel
To promote his new Virgin Hotel in Chicago, Richard Branson has teamed with Jonathan Goldsmith, better known as Dos Equis’ Most Interesting Man in the World. In a video, Branson shares various rumors about the hotel such as, “I’ve heard the scented shampoo smells like Beyonce’s hair,” “The beds are so springy, they’ve had to […]
The Case For Embracing B2B Social Marketing
If you've been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media.