Mobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and contain a number of useful insights for marketers. The data in the report reflect that smartphones are increasingly being used to research retail purchases. That’s no surprise. However NinthDecimal also found that research on tablets had declined year […]
Are ski trips and skydiving outings more important than marketing performance? CMOs, it's time to look closely at how agency media planners are making decisions.
Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing capabilities already available to web marketers in Google Analytics. The new in-app audience demographics reporting shows app marketers how different user groups interact with their apps. And just like for web users, the […]
D.C. news site TheHill.com reported this week that the FTC is coming down on Internet retailers, forcing them to ship merchandise within 30 days of an online purchase, and if unable to meet the 30-day deadline, offer a refund option. According to the report, the FTC’s Federal Register claimed online retailers are prohibited from, “Soliciting […]
You've read all about Apple's new iPhones, Apple Watch and Apple Pay. Now find out about the opportunities they open up for marketers.
Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together.
Apple CEO Tim Cook’s open letter to users about privacy has sparked lots of discussion. The letter is appropriate given the recent iCloud celebrity hacking scandal, still-unfolding NSA surveillance scandal and the introduction of Apple Pay. Here are a few key statements from the letter: Users of Internet services began to realize that when an […]
Contributor Arnie Kuenn sums up the most surprising, enlightening and actionable tips gathered at this week's event.
It’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has been a serious pain, requiring a copy-and-paste workaround that seemed downright medieval in the Internet time scale. But with the iOS 8 update, that’s all changed. Now, you can add sharing […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To Users: iOS 8 Update Hasn’t Changed How We Use Your Location Data Facebook and privacy have had a dicey relationship over the years; the issues and worries have been well […]
Facebook and privacy have had a dicey relationship over the years; the issues and worries have been well documented. So with today’s Apple iOS 8 update, the social network is trying to inoculate itself against possible backlash regarding changes to location settings in its iPhone app. It’s not us, Facebook’s product management director Adam Mosseri […]
Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an agreement to acquire Covario’s content marketing and search agency business. Once the acquisition is complete, the San-Diego based search and content marketing firm will operate as iProspect, Dentsu Aegis Network’s global digital performance agency. [blockquote […]
The skin care company's eponymous founder is curating socially-submitted content in a live web show.
Facebook has released a new app insights analytics tool for developers that helps track an app’s performance and retention by groups. Using the new “Label cohorts” within the updated analytics tool, developers can segment app users to measure factors like revenue or the time spent within the app by different groups. The label cohorts also […]
The U.S. FTC announced today that Yelp agreed to pay $450,000 to settle a complaint brought for violations of the Children’s Online Privacy Protection Act (COPPA). The alleged violation involved collection of registration information from minors under the age of 13. COPPA prohibits the collection of personal information of anyone under 13 without verifiable parental […]
Rich Williams has served as Groupon’s Senior Vice President of Global Marketing and CMO since June 2011. Prior to joining Groupon, Williams ran worldwide marketing and advertising at Amazon. During his career, he spent nearly seven years developing marketing programs and technologies in a variety of leadership roles at Experian. Currently residing in Chicago, Williams […]
Columnist Jonathan Opdyke continues his retail series; this time, explaining how brands can increase conversion rates for their products on ecommerce sites.
Do the new iPhone screen sizes affect CTR and should marketers be concerned? Contributor Andrew Waber examines what we know about screen sizes and CTR.
Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media. Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases […]
Legit permission-based emailers still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook […]
Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network. Facebook director of media partnerships Nick Grudin explained the purpose of the effort in a blog post: Every day, […]
The financial services company is trying to associate its brand with weekend fun.
To Google something has come to mean looking it up online. As the saying goes, “Google is a verb.” However, that usage hasn’t yet become common or “generic” enough to justify stripping the company name of its trademark protection. That finding was recently made by a federal court in Arizona (see opinion below). The court ruled in Google’s favor on […]
Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns. “The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences,” Twitter product manager Kelton […]
Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s holiday season at two flagship stores, Macy’s says it’s broadening the use of the shopBeacon technology to all Macy’s locations during the coming weeks. The shopBeacon program involves the integration of iBeacon’s technology […]
Creating image ads can be expensive and time consuming, so get your strategy and plans in place before taking action.
FeedVisor, the algorithmic Amazon product repricing and insights platform, has launched a new dashboard for high volume sellers. The reporting platform provides performance results, inventory monitoring and alerts. “Feedvisor’s self-learning algorithms collect and analyze a massive amount of information from thousands of data points, which have until now been used to drive our repricing platform,” […]
Mobile video ad tech start-up, Vungle, today announced the launch of new serving technology for its ad for in-app video ads exchange, Vungle Exchange. The technology allows ads to be served via pre-caching or streaming. Pre-caching allows ads to be served in users’ apps even when their phones aren’t connected to the Internet, the ads in […]
Contributor Alex Campbell discusses the impact of Apple Pay in Passbook in the final installment in his series on marketing with Passbook and Google Wallet.
Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown by 21 percent year-over-year. Previously comScore reported that app usage now represents more than 50 percent of total time spent with digital media. In its blog post this morning Localytics said that […]
What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of the most-shared articles from top sites.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Retailers Shifted Spend From Desktop Search Ads In 2013 Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On […]
Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the whole, retailers spent $2 billion on desktop text ads in the U.S. last year, down from $2.3 billion in 2012, according to search marketing research firm AdGooroo’s “Top Retailers in Search […]
Last week was a tough week for brands on Twitter — what with DiGiorno Pizza accidentally invading the #WhyIStayed hashtag conversation about domestic violence and the usual misguided 9-11 anniversary tweets — and if you thought comedian John Oliver would pass on the opportunity to “join the conversation” … well you’d be wrong. Oliver closed […]
The effort seeks to engage 18- to 25-year-old music lovers via social media, contests and quirky video ads.
In an hour-long interview that aired Friday night on PBS, Apple CEO Tim Cook told Charlie Rose that Apple’s philosophy has always been to be the best, not the first. “We could have done a larger iPhone years ago,” said Cook in response to Rose asking if Apple had been challenged by Samsung in regards […]
Earlier this summer at Google I/O the company announced its Android One program. Its goal is to generate high quality but inexpensive Android Phones for developing markets. Target pricing is roughly $100 without a contract. The first Android One devices are now rolling out in India. Google intends to bring them to Indonesia, the Philippines and various countries […]
Apple put out a press release this morning, which said that it received more than four million pre-orders for the iPhone 6 and 6 Plus in the first 24 hours on Friday and Saturday. There were widespread problems, outages and slowdowns in the process according to numerous reports. While the iPhone 6 is still widely […]
Brands are embracing programmatic video at a faster rate than buying agencies, according to a new study from the Adap.tv division of Aol Platforms. The fifth annual US Video State of Industry Report also finds that half of publishers said they make premium inventory available via programmatic. Brands report 60 percent of their online video […]