Android wielding Facebook Admins can now rejoice! Facebook Pages Manager has officially made its way to the Android operating system. The app can be found in the Google Play Store for U.S. and U.K. users and is in the process of being rolled out to a a limited number of regions including Canada, Australia, and New Zealand. According […]
Online-only news sites get the most engagement on Google+, but traditional media are catching up … and fast. That’s according to Adam Sherk, a consultant that works with many news and content sites. Studying a total of 48 news organizations, Sherk collected the overall engagement counts for each on Google+ — how many +1s their […]
It’s been a few months since the testing and opening of the Facebook Exchange (FBX), the network that opens up Facebook display inventory for real-time bidding and retargeting. Now, with the holiday season under its belt, one of Facebook’s partners, Triggit, is releasing some impressive stats about the program’s success for its clients. The company’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Salesforce’s Benioff: Customer Service & Being Connected Is “The New Marketing” Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said […]
Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff, CEO and chair of Salesforce, in a keynote talk at CES today. Benioff was interviewed as part of the Brand Matters keynote, focusing on “Marketing In The Cloud,” which later involved a discussion […]
Just a few years ago, LinkedIn was celebrating their monumental growth to 100 million professionals. Well today, less than two years later, LinkedIn has doubled in size — hitting 200 million members. They accomplished this thanks to professionals from more than 200 countries & territories and 19 languages from across the world. In conjunction with the milestone, […]
Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what really matters. Like every other department in an organization, as the new year begins (or when your fiscal year ends) marketers are requesting and competing for budget. As you prepare, […]
As the Wall Street Journal explains, there have been rumors of a cheaper, lower-end iPhone for some time. But the publication now says that a less-expensive iPhone is probably real and may come out later this year: While Apple has explored such a device for years, the plan has been progressing and a less expensive […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days? A recent post from B.L. Ochman on Ad Age took a look at the semantics behind the […]
A recent post from B.L. Ochman on Ad Age took a look at the semantics behind the jobs titles of those working in social media. Using FollowerWonk, Ochman pulled the precise titles of anyone that worked in a field related to social media. The overall results showed 181,354 users that were on Twitter with the phrase “social […]
Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain. The company says that Facebook’s overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the […]
Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO. Of course, I don’t really hate SEO. That’s because I […]
There’s no one-size-fits-all approach to marketing; so, why should brainstorming be any different? An effective content marketing strategy requires creativity. You have to be able to “cut through the clutter” and stand apart from everything else on the Internet demanding attention. Ideas for how to best capture your audience’s attention aren’t always going to come […]
A new Facebook feature that will save Advertisers time and headaches has been released according to aimClear. Merry Morud discovered the new feature that allows advertisers to create a post on the fly directly from within the Ad Tool. Previously advertisers could only send traffic to a post that currently existed. This was a bear […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says […]
According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are “delivered on mobile devices” according to Kenshoo. The […]
Accompanying a delegation led by former New Mexico Gov. and UN Ambassador Bill Richardson, Google’s Executive Chairman Eric Schmidt arrived earlier this morning in Pyongyang, North Korea. They were there on what was described by Richardson as “a private humanitarian mission.” Richardson posted the following comment about the trip on his website: Governor Bill Richardson […]
This morning Apple issued a press release announcing that the iTunes App Store had reached 40 billion app downloads. It also said in the release that nearly half of those had come in 2012: Apple today announced that customers have downloaded over 40 billion apps, with nearly 20 billion in 2012 alone. The App Store […]
The end of 2012 saw the start of something that is likely to take up a lot of time and column inches in 2013: the true start of the social platform wars. It’s what I dubbed “Anti-Social Media” in my 2012 wrap-up post, and it’s likely to get just as messy as the mobile platform […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Wins With FTC Antitrust Settlement, Industry Reacts Pro & Con Google walked away largely unhurt from yesterday’s FTC antitrust investigation settlement, and in the 24 hours or so since that […]
Google walked away largely unhurt from yesterday’s FTC antitrust investigation settlement, and in the 24 hours or so since that announcement, the online/marketing/tech industry has responded with mixed reactions. In a nutshell, the FTC settlement prevents Google from scraping third-party content for inclusion in its search results (what it used to do with content from […]
It appears that Google is testing out a new feature for Google+ users that will help keep them in touch with their most important friends. A new feature “Get Notifications” will help users “Never miss another post … get notifications whenever important people in your life share something new on Google+.” The above screen appears […]
The last two weeks in marketing have been relatively quiet because of the holidays. But upon closer inspection there are some stirrings from the likes of Adobe, Nielsen and Foursquare who are all positioning themselves for 2013 and beyond. In addition, the FTC made a predictable ruling in regards to Google, Andrew Sullivan made a […]
If you’ve researched affiliate management and the factors that contribute to a successful affiliate marketing program, you’ve likely read that the relationship is a key component. Like any relationship, you need to start somewhere. Sometimes, you are starting from scratch; other times, you may have a pre-existing relationship that you can build upon and make better. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Android Has Nearly 54 Percent Mobile Market Share — comScore Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking […]
Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones. Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft’s. ComScore’s […]
Pinterest is now officially in the business of acquisitions. Punchfork, a popular recipe discovery site, has officially been acquired by Pinterest. Punchfork acts and looks similar to Pinterest, but actually pulls more content onto pages specifically around each recipe. According to the official announcement, the Punchfork team will be joining the Pinterest team in their San Francisco headquarters. The Punchfork site, […]
We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great way to encourage this interaction. If you’re a retailer, consider Facebook Offers, a relatively new type of Page Post that allows brand pages to create coupons and share them exclusively on Facebook. Offers […]
According to Reuters yesterday Apple has agreed to drop patent infringement claims against the Samsung Galaxy S3 Mini. Despite its availability online in several places, including Amazon, Samsung represented to the court that it’s not “making, using, selling, offering to sell or importing the Galaxy S III Mini in the United States.” On that basis […]
Today is our final round up of our top stories of 2012 with the Marketing Land stories most shared on Facebook. Unlike the top stories shared on Google+ – where our audience clearly preferred Google-related stories – Facebook sharers preferred different kinds of marketing articles, including content marketing, Facebook marketing, using Twitter and other social […]
Website developers are aware of the importance of keywords and the significance of getting the right keywords integrated into their content to produce better organic search results. The fact is, keywords are not only relevant to websites, they are important for app success, too. If you are creating a mobile app, it is vital that you […]
Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites that enable the illegal distribution of this copyrighted material? Answering that question was the aim of a USC Annenberg Innovation Lab study released today that found that Google, Yahoo and Quantcast are […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass Launch: Will Have An API, Won’t Have Ads Though an exact date is still unknown, Google Glass is still in progress toward a developer launch in the first half […]
Though an exact date is still unknown, Google Glass is still in progress toward a developer launch in the first half of this year. Babak Parviz, who founded Project Glass at Google, opened up a bit about what developers can expect with the first version of Google’s wearable computing device in recent interview with IEEE […]
After a year of massive growth in smartphone adoption nobody is questioning the importance of mobile anymore. Finally the tired conference joke, “Every year for the past ten years has been the year of mobile,” will be repeated no more (thank the lord). But even as marketers have yet to fully “get their heads around” […]
From the Google Dance, paid inclusion and authorship to Pinterest, content marketing, storytelling, here are the top 20 tweeted stories of 2012. Compared to our most read stories, you’ll see that the list is quite different. 1. How Google Went From Search Engine To Content Destination (735 tweets) 2. Twitter Quietly Launches A User Directory […]
Want to take a look at 2012 in 140 character bites? Twitter’s Golden Tweets of 2012 allows users to see the most retweeted updates of the year. Thanks to the U.S Presidential elections, Olympics and sporting events, 2012 saw the most Tweets in Twitter’s young history. So what was the tops of 2012? Here’s a […]