Microsoft Corp announced quarterly revenues this afternoon. Investors received the news with a mixed reaction (the stock is down in after hours trading). The company posted growth in most areas but offered little visibility on the success of Surface or Windows Phones. Microsoft said it made $6.38 billion in net income on revenue of $21.46 […]
Every quarter or so, another survey is published indicating many consumers are interested in mobile wallets and mobile payments. OK. I believe that mobile payments are inevitable as a mainstream phenomenon; the independent variable is time. When and in what forms will mobile payments go mainstream? That’s the question that many vendors and companies like […]
When it comes to managing your mobile presence, Google currently has a preference for responsive Web design, but doesn’t discriminate against mobile sites. As one of its recommended best practices, however, it strongly recommends against simply using PC sites as mobile landing pages. Google CEO Larry Page seems to disagree. A number of articles over […]
What Instagram did for mobile/social photos, Twitter is hoping Vine will do for mobile/social video. The company confirmed its Vine acquisition today, and launched the mobile video service with an iPhone/iPod Touch app. (If you want to try it out, best to use that link for the download because searching for Vine in Apple’s App […]
Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market, marketers are understandably focused on how best to communicate effectively with this audience. The New Messaging Mandate published in January 2012 by Forrester described the importance of turning email into a “multichannel conversation that […]
We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites. This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, […]
Quora continues to make a content push that goes beyond its Q&A roots with Wednesday’s announcement of a new — and very basic — blog platform. But, it’s not actually an entirely new feature; Quora Blogs are based on, and a replacement for, Quora Boards, a curation tool that launched in December 2011. Quora users […]
In what is widely being seen as a miss (except for profit), Apple reported quarterly revenues of $54.5 billion this afternoon. That was slightly below consensus revenue expectations. The company posted higher profits ($13.1 billion) and earnings per share than expected. Even though they were “record results” according to Apple, analysts’ expectations were extremely high. Accordingly each […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Most Popular App In The US? It’s Facebook (Thanks To Apple) Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to […]
Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors — that’s on both Android and iOS. It’s about 11 million […]
The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A near-total majority of web users utilize a search engine on a daily basis, and the largest players are now generally entrenched. In this context, social networks represent the next growth industry — in […]
Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem which originates somewhere else? Huh? What I’m asking is, “why should we believe that the place at which we measure our metrics is also the place where the problem occurs?” Perhaps the metric […]
As we promised last month, our expansion continues. In addition to the two positions that we added last week, we’re now ready to accept applications for three more positions on our editorial team. In response to some questions that have come in, we’ve added a little more information at the end of this article. Please […]
Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced that conversion tracking will be rolling out to all advertisers. This is a huge boon for those spending money on Facebook as actions taken off of Facebook can be tracked back to the specific Facebook ad within Facebook’s advertising […]
Embedded Tweets just received a major face-lift, becoming much more valuable for webmasters. Today Twitter announced new updates that make displaying Tweets more engaging with more context. Now embedded Tweets will feature images, video, article summaries and additional content. TV shows doctors like – twitter.com/dannysullivan/…. More on Facebook’s new Graph Search here: mklnd.com/UoTeAH #facebook #graphsearch — Marketing Land (@Marketingland) […]
Yahoo has acquired Snip.it, a social content curation site that reminds many of Pinterest. AllThingsD reported earlier today that the purchase was in the works — with a reported price tag in the mid-teen millions of dollars — and Yahoo has confirmed it this afternoon via a statement from Mike Kerns, Vice President of Product: […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012 Amid some accounting confusion last week tied to the sale of its Motorola Home property, Google announced quarterly and full […]
Amid some lingering accounting confusion tied to the sale of its Motorola Home property, Google announced quarterly and full year revenues for 2012. Fourth quarter consolidated revenues (including Motorola) were $14.42 billion, which was an increase of 36 percent vs. last year and 8 percent over Q3 2012. For the full year 2012 Google made $50.2 […]
The world’s largest online retailer is now positioned to expand its advertising services. MIT Technology Review reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house advertising platform. Amazon has an unrivaled bank of data on online consumer purchasing behavior that it can mine from […]
Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for “The Internship” – the film that features Vince Vaughn and Owen Wilson as interns working for Google. The official movie poster smartly plays off the recognizable Google logo and search function: Unfortunately, at press time, […]
Yahoo CEO Marissa Mayer may be a little like Michael Jordan on the 1980s Chicago Bulls basketball team. Before they became a championship force in the 90s, Jordan was a star but without the supporting players who would eventually help him win NBA trophies. Mayer has been trying to build her own winning team, poaching […]
Those looking to work at Google may now want to apply with the aid Google’s social network. On the Google jobs board, users are now prompted to enable Google+. Once enabled users can connect with other Googlers, star and save jobs they like and even apply with just one click. Once logged in, connections that […]
More than two-thirds of marketers surveyed say they’re planning to spend more on data in 2013, and more than half percent say they’re planning to hire new employees for data/analytics jobs this year. That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved just […]
Search is the de facto way in which consumers navigate content platforms. Not just the Web via traditional search engines, but all types of platforms, from television to radio to music libraries. The fact that search has always been lacking from Facebook has long been a source of criticism and frustration. Facebook Search Graph There’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: After North Korea Trip, Eric Schmidt’s Daughter Outshines Father With Travelogue Back from his trip to North Korea, Google executive chairman Eric Schmidt has posted a few thoughts on his visit. […]
Back from his trip to North Korea, Google executive chairman Eric Schmidt has posted a few thoughts on his visit. But far more interesting and revealing was the travelogue from his daughter Sophie, who accompanied him on the trip. Eric Speaks Of Isolation Schmidt posted about his visit on his Google+ page, saying North Korean technology is limited, […]
Summarizing a report issued by the French government last week the New York Times says that France is considering a range of creative taxation schemes on US based Internet companies — Google and Facebook in particular. France is trying to generate new revenues amid a challenging economic climate in Europe. Google and Facebook are seen […]
If you use popular social content creation site Storify your Private Facebook posts likely aren’t so private. AGBeat’s Lani Rosales uncovered a serious privacy issue around Facebook posts published to the site by Storify. Using the Storify app or embed code users can see posts (public or private) that have been published to Storify. To test the theory […]
For B2B companies, LinkedIn is one of the most powerful social media channels available. In fact, our Social Media research of more than 5,000 companies has shown that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But, with so many tools and micro-channels within LinkedIn, how do you make sure you’re getting the most out […]
In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big data. The most significant misconception is that many marketers refer to big data as a thing when it is simply a trend. While some marketers are wary of it, others are excited and ready to use the […]
Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, now claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show Federated was number four, reaching an audience of 186.3 million unique users. The press release […]
Earlier today Google issued an accounting-related missive on its investor relations site that sought to correct a problem with financial analysts’ earnings estimates for the company. Google will be reporting Q4 revenue numbers on Tuesday next week. Google is compelled to report revenues for the part of Motorola that it is selling (Motorola Home) separate […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Marketing Biz: Identity Capture, Link Rot & Graph Search Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of […]
Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate […]
The wave of browsers using Google SSL Search — and thus blocking publishers from receiving search term data — continues. Google’s own Chrome browser is next up, with the latest Chrome 25 beta using encryption. Google shared the news on its Chromium blog today. Chrome follows in the footsteps of Firefox and mobile Safari, which […]
According to the Guardian UK, Google has purchased a 2.4 acre property in the King’s Cross and St Pancras station area of London. The company plans to build two buildings to consolidate its London operations into a single complex. Google currently has two London offices. The deal is reportedly worth £1 billion or roughly $1.6 […]
LinkedIn spent most of 2012 introducing new products and features, but 2013 is starting with news that one of them is going away. In an email to members, the company says it’s going to close down LinkedIn Answers as of January 31st. The Q&A section of the site apparently wasn’t driving user engagement, and the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Adds 9 New Tools To Its Certified Products Program Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The […]
Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The program launched last summer as a way, essentially, for Twitter to reward developers for creating the type of products that Twitter wants in its ecosystem. Certified Products fall into three categories: Engagement, Analytics and […]
While Google+ has come under fire in some quarters for not being as successful as Facebook, Google CEO Larry Page had choice words himself on that competition. Facebook is doing “a really bad job” with its products. Page didn’t expand on what exact products with Facebook were so bad, in the wide-ranging interview he had […]