This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at international markets, as well as providing additional insights into segments that appear to be significant short-term trend drivers. Google’s CPC drop has finally […]
Fortune Magazine released their annual best companies to work for list, and Google is number one on the list again, four years running. Google took the number one spot because, as the magazine writes: The Internet juggernaut takes the Best Companies crown for the fourth time, and not just for the 100,000 hours of free […]
Depending on your perspective, mobile sales of 5 percent to 10 percent are either disappointing or promising. However that’s what Retention Science found in analyzing roughly $40 million of US sports and concert ticket sales during the first eight months of 2012. The following chart shows three groups of ticket buyers. Essentially, they’re grouped into categories […]
In an attempt to turn the popular social discovery site profitable, StumbleUpon has cut their staff by 30% according to TechCrunch. The overall number of employees was cut from 110 to 75 yesterday, the biggest restructure in the company’s history. In an interview CEO Mark Bartels told TechCrunch that “The main drive here is to become […]
News organizations are about to get much more careful about trolling Twitter in search of breaking news photos. Manhattan based U.S. District Judge Alison Nathan ruled that Twitter’s terms of service did not give either The Washington Post or Agence France-Presse the right to publish photographer Daniel Morel’s photos of a post-earthquake Haiti without his […]
Looking to claim more real estate in a Facebook News Feed near you? Links may be the answer. According to InsideFacebook, a Facebook post with a link is going to take up nearly 3x the space of previous link previews. Here’s a mock-up of the old link with the new size transposed on top (courtesy […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Mobile Travel Callers Convert At Much Higher Rates Than PC Users Call-based ad network Marchex has released an interesting travel study that captures data about the differences between PC and […]
Call-based ad network Marchex has released an interesting travel study that captures data about the differences between PC and mobile users. Overall the study found that mobile users convert in much higher numbers than PC users in travel. (Marchex makes money by selling call-based advertising.) Marchex’s report found that call-based conversions were “consistently over 25 […]
A report appearing in the Wall Street Journal asserting that Apple cut production orders on components for the iPhone amid weak demand sent nervous investors into a frenzy and sent Apple stock down this week. (The WSJ may have been “used” by people trying to manipulate Apple’s stock price.) We’ll find out about how stable […]
Kara Swisher reports Shashi Seth, a top Yahoo executive who ran Yahoo Search for almost three years and more recently was in charge of the Connections Business Unit at Yahoo is no longer at the company. Marissa Mayer, Yahoo’s CEO, reportedly sent out a memo to the Yahoo team about Shashi Seth departure. Seth posted […]
As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One of the most exciting developments […]
Earlier today Google Analytics started seeing design and structural changes on the Google Analytics interface. This is a an interesting change that makes the product more coherent, bringing features that were scattered through different tabs and sidebar into a more unified place. Below I describe the most prominent changes, although there were dozens of small […]
Google has scheduled the Glass Foundry — two hackathons that will give developers their first real chance for hands-on time with Google Glass, the company’s wearable computing device. Invites went out late Tuesday to individuals that pre-ordered Google Glass during its launch at Google I/O last summer, but Google says attendance will be limited to […]
With big news on the Facebook front, MySpace picked tough day to get traction around their new product. However, they did muster up one hell of a promotional tool in the form of investor Justin Timberlake’s first single in 7 years. The track, Suit & Tie, features Jay-Z and is exclusively streamed on the updated […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Live Blog: The Facebook Graph Search Press Conference As you can see in the live blogging coverage below, Facebook has announced Facebook Graph Search, an upgrade to its largely-ignored search function. […]
As you can see in the live blogging coverage below, Facebook has announced Facebook Graph Search, an upgrade to its largely-ignored search function. It relies heavily on “likes” and other connections that users make inside Facebook’s “graph.” We’ve written an initial article about it on our sister site, Search Engine Land, and will have a […]
In an ever expanding effort to grow, Twitter is now partnering with cell carriers to help users Tweet on select feature phones. According to Bloomberg Twitter has now partnered with nearly 250 operators in 100 counties to help users read and post Tweets without having to pay high data charges. In some deals, operators have agreed to waive text fees […]
As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB) released a report showing record-breaking, $17 billion online advertising revenues in the first half of 2012 – a 14% increase over the same period in 2011. With this growth also comes a greater […]
Content marketing is used by businesses of all sizes and in all industries. In some cases, businesses have large marketing budgets and are able to put hundreds of thousands of dollars towards content marketing initiatives. That’s certainly not always the case, however. One of the questions I am often asked is: “What kind of content […]
Sick of manually updating your Google+ Page every time you release a blog post? A new feature from the popular content syndication & delivery service dlvr.it now lets users auto-post directly to Google+. Simply push your content and deliver your content to all of your social profiles In addition to the automated posting, dlvr.it users can also […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and […]
It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid social media/display advertising here on Marketing Land and paid search on Search Engine Land, for example. […]
Too bad Twitter didn’t originally register “Twitter.org” as well. It would have saved the company from the headache of trying to gain control of the domain, which is now being used to conduct scam surveys of people who unwittingly arrive thinking they’re at Twitter.com. The Twitter.org site is set up to intentionally create confusion and […]
Most of my local clients over the years have had one thing in common – shoestring marketing budgets. With so little money set aside specifically for marketing, there was usually much deliberation over where they should invest those marketing dollars to increase their local discovery. As a local business, you may recognize some of the […]
Social media isn’t solely about direct social results. There are many places on your website where social media may improve your search engine optimization (SEO) while helping your business grow its online presence. No SEO strategy can guarantee results, but these tips can help ensure that you have all the bases covered to take full […]
Google has tried its hand over the years at couponing and loyalty marketing. It has done so using a number of different approaches: Google Coupons, Google Offers, Google Offer Ads, Google Wallet and the now-defunct Punchd. Some of these programs have been directed toward small businesses and some more broadly to brands and national marketers. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The New Delicious.com Is Now Live & Looks Like A Winner After giving users a sneak peek last month, the new owners of Delicious.com have launched the new version of the […]
After giving users a sneak peek last month, the new owners of Delicious.com have launched the new version of the venerable bookmarking site. On first glance, it looks like they have a winner on their hands. Going to the home page today should show a small pop-up window introducing the new site to both users […]
It’s funny how subjective using social media tools can be from person to person. Every day, I use at least a half dozen tools to post and track social activity online, primarily SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster Tools, Simply Measured, PageLever, Followerwonk, Raven Tools, […]
Better information on campaigns and competitors has the opportunity to reshape the digital advertising industry. So the seed funding for YieldMetrics and the acquisition of MakeGood by Quantcast are pretty radical, dude. For the second week in a row we saw the value of community online as ZURB purchased design community Forrst. There was also location-based […]
I’ve always loved New Years, but I’ve never been a big fan of New Year’s Resolutions. Kind of a strange combination, don’t you think? What can I say; I’m a bit weird. To me, there are 365 days each and every year to make resolutions to change and be better. However, it’s come to my […]
Rumors have been swirling about Reddit being close to raising capital and AllThingsD has reported that this in fact the case. They just aren’t looking for a heck of a lot of money. Reddit (valued around $400 million) is apparently looking to raise just $1 million dollars. In comparison BuzzFeed raised a whopping $15.5 million earlier this […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Digg Says It’s Growing, Starting To Monetize The new Digg, which launched less than six months ago, has started to monetize its website. It’s doing so by including ads for mobile […]
The new Digg, which launched less than six months ago, has started to monetize its website. It’s doing so by including ads for mobile apps in the existing “Apps We Like” section of its homepage; today, the space is showing an ad for an app called Picturelife. The ad is clearly labeled as “Sponsored,” as […]
Marketers that want a better sense of where a Facebook Page is most popular can do that now via a new tool from the social analytics firm, SocialBakers. The company announced its Local Page Ranks tool today, which shows where Page fans are located geographically. This data has been available to Page owners in Facebook […]
Google may be endearing itself to New Yorkers by providing free wi-fi in Chelsea, but the company’s contribution — or lack thereof — to Internet infrastructure in France is reportedly making it enemies. That’s why ISP Free earlier this year put in an ad blocker to strip out ads from Google sites and any sites […]
While the motivations behind Google Chairman Eric Schmidt’s recently completed trip to North Korea remain unclear, he clearly upstaged his host, former New Mexico Governor and UN Ambassador Bill Richardson. Richardson was ostensibly there to help win or accelerate the release of a Korean-American, Kenneth Bae, being held in captivity. But Schmidt was the focus of much […]
This past weekend controversy erupted when someone noticed that Google was redirecting traffic from Google Maps (for mobile web) on Windows Phones to Google.com. Immediately the conspiracy theories began to fly. The claim was that Google had just won an antitrust reprieve from the FTC so now the company was sticking it to competitor Microsoft with impunity. […]
In 1886, a case was brought before the US Supreme Court: Santa Clara County versus the Southern Pacific Railroad Company. The case was remarkable in that the Fourteenth Amendment was invoked, an amendment that was originally written in the aftermath of the Civil War to provide protection to former slaves. In this case, it was invoked […]
At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this […]