Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 5
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.
SharkNinja embarks on its Salesforce AI journey
Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Marketing artificial intelligence (AI)
How Walmart, BMW and Heinz use AI partnerships to grow their business
Here are four principles for identifying and building strategic alliances with AI leaders.
Marketing artificial intelligence (AI)
Why causal AI is the answer for smarter marketing
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.
Marketing artificial intelligence (AI)
How to build AI strategies that prioritize people
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness.
Marketing artificial intelligence (AI)
Will big tech burst the AI bubble?
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
Marketing artificial intelligence (AI)
Improving customer experience with zero-party data: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
6 steps to help improve your customer experience with AI
It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents.
AI is ringing in big holiday shopping changes
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
Customer experience management in the age of agentic AI
High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Salesforce: AI will drive $61 billion in online Cyber Week sales
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
Marketing artificial intelligence (AI)
AI readiness checklist: 7 key steps to a successful integration
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
Marketing artificial intelligence (AI)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
Marketing artificial intelligence (AI)
Marketers link AI to revenue growth and plan to increase 2025 investments
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.
Customer journey orchestration
How advanced customer journey analytics is shaping the future of engagement
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
Marketing artificial intelligence (AI)
How autonomous AI pipelines will transform marketing campaigns
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?
Marketing artificial intelligence (AI)
Consumers are underwhelmed by AI experiences
Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study.
Why your marketing team needs training, not just tech, in the age of AI
AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space.
Marketing artificial intelligence (AI)
How to revolutionize your market segmentation with genAI
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities.
Marketing artificial intelligence (AI)
Why starting small with AI pilots before scaling is a mistake
AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real results.
Marketing artificial intelligence (AI)
ChatGPT search officially launches
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Marketing artificial intelligence (AI)
How genAI can fill the trust gap for brands
Brands like Saks are using genAI to build trust and improve customer experience transparently.
Marketing artificial intelligence (AI)
How to use generative AI to reduce friction and convert car buyers
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers.
Marketing artificial intelligence (AI)
5 ways to jump start AI adoption
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind.
Marketing artificial intelligence (AI)
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Marketing artificial intelligence (AI)
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 24
77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.
Google Performance Max gets new AI-powered video creation, asset testing
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.