Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
When AI truly understands our customer data, we’ll deliver on true personalization
Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data.
Marketing artificial intelligence (AI)
Salesforce’s AI CEO explains why this new AI wave is different
Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York.
The never-ending war against ad fraud
Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done.
Connecting digital experience to strategy: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.
Marketing artificial intelligence (AI)
How brands like Klarna and Mars are using AI in marketing operations
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 20
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not.
Marketing artificial intelligence (AI)
Next-level content creation for the auto industry
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future.
Marketing artificial intelligence (AI)
Business leaders believe AI can deliver a competitive advantage
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
Marketing artificial intelligence (AI)
How Georgia-Pacific seeks to leverage AI to its full marketing potential
A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes.
Marketing artificial intelligence (AI)
Ethical considerations for AI adoption in MOps
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
Hiring a data warehouse architect: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect.
Marketing artificial intelligence (AI)
AI is a game changer, but not generative AI
Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld.
Marketing artificial intelligence (AI)
How Verizon puts its business customers at the center
Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 13
There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead.
Marketing artificial intelligence (AI)
Apple doubles down on AI despite signs of an industry slowdown
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.
Marketing artificial intelligence (AI)
What Pega GenAI tools might mean for marketers
New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega's long standing investment in statistical and predictive AI decisioning.
Marketing artificial intelligence (AI)
The data analytics hierarchy: Where generative AI fits in
How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI.
Marketing artificial intelligence (AI)
Pega’s Blueprint for digital transformation
Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer.
Generating lower-funnel leads: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads.
Marketing artificial intelligence (AI)
Google launches marketer resource center and AI recommendation tool
The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising.
Marketing artificial intelligence (AI)
Adobe AI Assistant now generally available
The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 6
By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue.
Unleashing AI in martech: A guide to cross-functional collaboration
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success.
Marketing artificial intelligence (AI)
Will genAI turn off your core consumers?
Gartner's Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it.
Marketing artificial intelligence (AI)
SAP unveils new CX AI toolkit, consumer insights solution
With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals.
Marketing artificial intelligence (AI)
How to transform martech and multichannel marketing for the AI era
Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era.
Marketing’s future is directing disruption
The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it.
Marketing artificial intelligence (AI)
AI is a threat to some marketing agencies, an opportunity for others
Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world.
Marketing artificial intelligence (AI)
Why local, fine-tuned models are the near future of the AI workflow
Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: May 30
The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study.
Customer relationship management (CRM)
Postie launches CRM Optimization for direct mail
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data?
Marketing artificial intelligence (AI)
How women in marketing can thrive in the age of AI
Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities.
Salesforce Einstein: A deeper dive into data, personalization and Copilots
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 23
Agencies lead the AI-powered charge for clients with WPP's Claude integration. Plus, AI improvements to customer conversations, site building and more.
HubSpot’s Content Hub: How does it impact marketing’s future?
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
Marketing artificial intelligence (AI)
Adobe unveils Adobe Express for Enterprise
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom.
Salesforce piles on the Einstein Copilots
Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
Implementing AI into MOps, from campaign launch to refinement and optimization
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
Marketing artificial intelligence (AI)
Sarah Nagy on AI-powered search: Looking forward with AI
The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence.
Google unveils AI-powered advertising tools at Google Marketing Live
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers.