How to use AI to find and prioritize untapped market segments

In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model.

I’m using the STP framework — Segmenting, Targeting and Positioning — as a starting point. If you already have defined market segments, that’s great. You are ready to dive into this tutorial. 

If you don’t have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. It will set-up nicely for selecting and prioritizing the best segments for your campaign. 

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools

Here’s what you’ll learn in this tutorial:

• Meta-prompting for effective AI utilization: Learn how to use one AI model to generate optimized prompts for others, which is an effective way to ensure comprehensive and validated segmentation analysis.
• Comparative analysis across AI models: See how applying your prompts across multiple LLMs gives you diverse perspectives — like having several strategic advisors at your side.
• Identifying profitable market segments: Explore how to use AI to assess segment characteristics, including size, growth rate and profitability, along with competition and your company objectives, to determine the most lucrative target segments.
• Uncovering untapped opportunities: You’ll also see how AI can reveal overlooked market segments and understand why they have potential profitability and alignment with your goals.
• Developing targeting and positioning strategies: Using the insights generated by AI, we’ll craft actionable go-to-market plans, including positioning statements and tailored marketing tactics for your prioritized segments.
• Save time with AI-powered insights: Discover how to generate insights in minutes, not weeks — streamlining your workflow and freeing you up to focus on high-level strategy and execution.

This tutorial will help you combine your own expertise with AI insights so you can make data-driven decisions and uncover new opportunities for your organization or client at lightning speed.

Dig deeper: How to revolutionize your market segmentation with genAI

Prompts used in this video 

Initial meta-prompt

Write a generative AI prompt to help me select target segments for my client’s business. Take into account segment characteristics such as segment size, growth rate, and profitability along with competition and my client’s company objectives, competencies, and resources. I will share a link to my client’s website that will provide an overview of their offerings along with a list of their current target segments. I want each LLM to rank these segments in order of priority based upon the probability of driving revenue growth for the company including the reasoning on why it made the selections. I also want to see the data used to make the selection so I can ensure it’s accurate. I would like the LLM to also include a section on new segments that we may have overlooked. 

Final prompt template

Please analyze the following market segments for [Company Name], considering:

Business Context:
Current offerings: [List from website]
Target segments: [List from website]
Company objectives: [Specify]

Core competencies: [Specify]

Available resources: [Specify financials, team size, capabilities]

Evaluation Criteria:
Market metrics
Segment size ($)
Growth rate (%)
Profit margins (%)
Customer acquisition costs
Customer lifetime value
Competitive landscape
Number of competitors
Market share distribution
Entry barriers
Key differentiators

Deliverables:

Rank existing segments by revenue growth potential
Provide data sources/evidence for each ranking
Suggest 2-3 untapped segments with rationale
Assess feasibility based on company resources 

Follow-up prompt

Based on the segment analysis provided, please create a targeting and positioning strategy:

Recommend 1-2 priority target segments:
Segment description and size
Key pain points/needs
Why they are the best fit
Expected ROI

For each target segment:

Value proposition
Key messaging points
Competitive differentiation
Pricing strategy

Go-to-market plan:

Channel strategy
Marketing tactics and budget allocation
Timeline for implementation

Success metrics

Please provide specific, actionable recommendations with supporting data for all conclusions.