Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs.
About Lisa Peyton
Lisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.
Lisa Peyton's latest articles
From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.Lisa Peyton | Dec 6, 2023 at 11:13 am ET
Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.Lisa Peyton | Oct 25, 2023 at 10:56 am ET
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.Lisa Peyton | Sep 28, 2023 at 12:00 pm ET
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.Lisa Peyton | Sep 11, 2023 at 10:51 am ET
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.Lisa Peyton | May 9, 2023 at 9:53 am ET
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.Lisa Peyton | Apr 11, 2023 at 10:41 am ET
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.Lisa Peyton | Mar 14, 2023 at 9:55 am ET
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.Lisa Peyton | Dec 28, 2022 at 9:30 am ET
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.Lisa Peyton | Apr 28, 2022 at 11:31 am ET
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.Lisa Peyton | May 1, 2019 at 3:20 pm ET
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.Lisa Peyton | Nov 30, 2018 at 12:52 pm ET