XR + AI: 5 tools driving today’s content revolution
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
Lisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.Lisa Peyton | May 9, 2023 at 9:53 am ET
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.Lisa Peyton | Apr 11, 2023 at 10:41 am ET
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.Lisa Peyton | Mar 14, 2023 at 9:55 am ET
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.Lisa Peyton | Feb 3, 2023 at 9:52 am ET
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.Lisa Peyton | Dec 28, 2022 at 9:30 am ET
We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.Lisa Peyton | Oct 20, 2022 at 8:35 am ET
Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.Lisa Peyton | Sep 7, 2022 at 10:02 am ET
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.Lisa Peyton | Aug 3, 2022 at 9:31 am ET
What you need to know before marketing in the metaverse.Lisa Peyton | May 18, 2022 at 12:14 pm ET
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.Lisa Peyton | Apr 28, 2022 at 11:31 am ET
Find out where you can get smart with online training on immersive media for marketing.Lisa Peyton | Feb 24, 2022 at 9:55 am ET
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.Lisa Peyton | May 1, 2019 at 3:20 pm ET
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.Lisa Peyton | Nov 30, 2018 at 12:52 pm ET