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Customer Data Platform (CDP)

Customer Data Platform news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement a successful CDP marketing platform.

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Data

How Discovery Plus markets complex streaming options to an international audience

The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.

Kim Davis | Oct 20, 2021 at 3:42 pm ET

Data

Old school email can still deliver: Wednesday’s Daily Brief

Plus the value of data, what DAMs can do for you, and the CDP marketplace.

Chris Wood | Oct 20, 2021 at 9:37 am ET

Data

The 2021 CDP marketplace is diverse

There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.

Kim Davis | Oct 19, 2021 at 2:52 pm ET

Data

Looking for clarity on CDPs: Monday’s Daily Brief

Plus the latest on agile marketing and news from Coveo and Qubit.

Kim Davis | Oct 18, 2021 at 9:37 am ET

Data

Keep control of your data: Thursday’s Daily Brief

There are allegations that Amazon exploited the data of other companies selling on its platform.

Chris Wood | Oct 14, 2021 at 9:32 am ET

Data

Don’t conflate CDP and CRM

David Raab of the CDP Institute says CDP and CRM should not be confused.

Kim Davis | Oct 13, 2021 at 12:02 pm ET

Data

“I say CDP, you say CRM”: Wednesday’s Daily Brief

So long as you have unified customer profiles and can activate them, does it matter what the solution is called?

Kim Davis | Oct 13, 2021 at 10:01 am ET

Data

How to choose and implement a CDP

The most effective CDPs are data orchestrators.

Corey Patterson | Oct 12, 2021 at 3:12 pm ET

Data

ActionIQ brings its CDP to healthcare

The enterprise CDP has completed the required HIPAA certification.

Kim Davis | Oct 12, 2021 at 1:34 pm ET

Customer & Digital Experience

U.S. Soccer unifies the fan experience with Customer Data Platforms

Learn how you can revamp your customer experience with a CDP.

Treasure Data | Oct 6, 2021 at 7:00 am ET

Data

Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern.

Kim Davis | Oct 4, 2021 at 9:47 am ET

Data

Terminus acquires Zylotech, the B2B CDP

ABM platform Terminus adds an established, standalone CDP to its offerings.

Kim Davis | Sep 30, 2021 at 10:14 am ET

Data

How Dennis Publishing made first-party data core to its business transformation

Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.

BlueConic | Sep 29, 2021 at 7:00 am ET

Data

Value data privacy to build customer trust

More consumers want personalized experiences, but that does not mean they sacrifice trust.

Corey Patterson | Sep 27, 2021 at 3:23 pm ET

Data

Getting the most out of first-party data with a CDP

How Michael Kors met its data challenge and orchestrated more efficient campaigns.

Chris Wood | Sep 27, 2021 at 3:10 pm ET

Data

Here’s a data-driven strategy for better understanding use cases

What makes identifying use cases so difficult has much to do with generic and disjointed experiences.

Corey Patterson | Sep 23, 2021 at 3:38 pm ET

Data

U.S. Soccer uses customer data platform to make marketing automation personal

The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.

Chris Wood | Sep 23, 2021 at 3:30 pm ET

Marketing Operations

Automation, email, CRM among major marketing tools replaced in the past year

Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.

Kim Davis | Sep 8, 2021 at 3:21 pm ET

Audience Development

Pandemic challenges intensify need for customer data platforms

As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.

Pamela Parker | Aug 19, 2021 at 3:35 pm ET

Customer & Digital Experience

Know your partners: Friday’s Daily Brief

Plus customer education and refreshing your websites.

Kim Davis | Jul 30, 2021 at 9:41 am ET
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