Customer data platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions as well as our CDP buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.
The new Customer Data Platform QuickStart packages from Bounteous aim at accelerating transformation for orgs using CDPs or considering them.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
While the allure of the "single view of the customer" is strong, it's important to make sure your company is set up to drive value from a CDP.
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.