Data
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
Customer Data Platform (CDP)
Customer Data Platform news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
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Data
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Data
The 2021 CDP marketplace is diverse
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Data
Looking for clarity on CDPs: Monday’s Daily Brief
Plus the latest on agile marketing and news from Coveo and Qubit.
Data
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Data
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
Data
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
Data
ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.
Customer & Digital Experience
U.S. Soccer unifies the fan experience with Customer Data Platforms
Learn how you can revamp your customer experience with a CDP.
Data
Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern.
Data
Terminus acquires Zylotech, the B2B CDP
ABM platform Terminus adds an established, standalone CDP to its offerings.
Data
How Dennis Publishing made first-party data core to its business transformation
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Data
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Data
Getting the most out of first-party data with a CDP
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
Data
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
Data
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Marketing Operations
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Audience Development
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Customer & Digital Experience
Know your partners: Friday’s Daily Brief
Plus customer education and refreshing your websites.