Data
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
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Data
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
Data
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Data
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Data
Plus the latest on agile marketing and news from Coveo and Qubit.
Data
There are allegations that Amazon exploited the data of other companies selling on its platform.
Data
David Raab of the CDP Institute says CDP and CRM should not be confused.
Data
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
Data
The enterprise CDP has completed the required HIPAA certification.
Customer & Digital Experience
Learn how you can revamp your customer experience with a CDP.
Data
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern.
Data
ABM platform Terminus adds an established, standalone CDP to its offerings.
Data
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Data
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Data
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
Data
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
Data
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Marketing Operations
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Audience Development
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Customer & Digital Experience
Plus customer education and refreshing your websites.