11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
Customer data platform (CDP) buyer’s guide
MarTech is your source for MarTech Intelligence Reports. The CDP Buyer’s Guide is written and designed to help you evaluate, select, purchase, and implement customer data platform solutions.
Download the updated 2024 guide or read our breakdowns below.
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While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.