You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Customer data platform (CDP) buyer’s guide
MarTech is your source for MarTech Intelligence Reports. The CDP Buyer’s Guide is written and designed to help you evaluate, select, purchase, and implement customer data platform solutions.
Download the guide or read our breakdowns below.
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While the allure of the "single view of the customer" is strong, it's important to make sure your company is set up to drive value from a CDP.
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.