Customer data platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions as well as our CDP buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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What a Salesforce NFT cloud service could mean for marketers
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP.
The Real Story on MarTech: Should you build or buy a customer data platform?
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Lytics adds cloud data connection feature to improve ad targeting
Marketers will be able to create create custom audiences for many advertising platforms.
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
4 reasons to implement a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
How publishers can implement a CDP to improve customer experience and support ecommerce
Dennis Publishing walks through their transformation using BlueConic.
Is innovation on your roadmap?: Wednesday’s Daily Brief
Setting in place a strategy around innovation helps get different teams within your organization onboard.
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
The 2021 CDP marketplace is diverse
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Looking for clarity on CDPs: Monday’s Daily Brief
Plus the latest on agile marketing and news from Coveo and Qubit.
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
How to choose and implement a CDP
The most effective CDPs are data orchestrators.
ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.
U.S. Soccer unifies the fan experience with Customer Data Platforms
Learn how you can revamp your customer experience with a CDP.
Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern.
Terminus acquires Zylotech, the B2B CDP
ABM platform Terminus adds an established, standalone CDP to its offerings.
How Dennis Publishing made first-party data core to its business transformation
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Getting the most out of first-party data with a CDP
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Know your partners: Friday’s Daily Brief
Plus customer education and refreshing your websites.
Record growth for CDPs in 2021
New CDPs split about evenly between startups and established vendors.
The Real Story on MarTech: History lessons for CDP Buyers
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.