4 CDP strategies to unlock the power of first-party data
Here are ways brands can ensure they’ve got the customer data they need for a successful CDP implementation.
Jason Ward is Executive Director of Customer Data Strategy & Platforms at fifty-five. He is a seasoned business operations and strategy management professional with over 20 years of experience. He excels in team management, executing strategic plans, and driving digital transformation. Jason has worked across various industries, including technology providers, retail, consumer packaged goods, hospitality, and pharmaceuticals. His expertise lies in new product innovation, process improvement, and optimizing digital tech stacks. With a strong background in marketing and sales enablement, Jason is adept at analyzing markets, generating ideas, and implementing effective strategies.
Here are ways brands can ensure they’ve got the customer data they need for a successful CDP implementation.
Jason Ward | Jul 3, 2023 at 9:38 am ET