U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
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The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Plus customer education and refreshing your websites.
New CDPs split about evenly between startups and established vendors.
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
The BI veteran has been getting a make-over with a new Account Based Experience offering.
New technology should deliver new and engaging customer experiences.
Plus automating the debt collection CX.
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
Plus privacy-focused changes from Google Ads
Plus, what Apple's App Tracking Transparency means for advertisers
Plus, picking the right podcast
Red Hat's Joel Eaton helps marketing and sales teams protect their data investment
Plus, local marketing masters and the headless CMS
Plus, Google privacy
Acquisitions of Boxever and Four51 come two months after a big funding round
Plus, the state of brand trust in 2021.