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MarTech » Customer Data Platform (CDP) » Page 4

Customer Data Platform (CDP)

MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
  • What are the benefits of customer data platforms?
  • Pandemic challenges intensify need for customer data platforms
  • How clean, organized and actionable is your data?
  • How unifying customer profiles is paying off for this iconic travel brand

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Data

U.S. Soccer uses customer data platform to make marketing automation personal

The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.

Chris Wood | Sep 23, 2021 at 3:30 pm ET

Marketing Operations

Automation, email, CRM among major marketing tools replaced in the past year

Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.

Kim Davis | Sep 8, 2021 at 3:21 pm ET

Audience Development

Pandemic challenges intensify need for customer data platforms

As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.

Pamela Parker | Aug 19, 2021 at 3:35 pm ET

Customer & Digital Experience

Know your partners: Friday’s Daily Brief

Plus customer education and refreshing your websites.

Kim Davis | Jul 30, 2021 at 9:41 am ET

Data

Record growth for CDPs in 2021

New CDPs split about evenly between startups and established vendors.

Chris Wood | Jul 29, 2021 at 3:00 pm ET

Data

The Real Story on MarTech: History lessons for CDP Buyers

The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.

Tony Byrne | Jul 27, 2021 at 11:54 am ET

Data

Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform

The BI veteran has been getting a make-over with a new Account Based Experience offering.

Kim Davis | Jun 15, 2021 at 3:19 pm ET

Customer & Digital Experience

Chatter: Don’t use your CDP to replicate MAP customer journeys

New technology should deliver new and engaging customer experiences.

Kim Davis | Jun 11, 2021 at 1:22 pm ET

Data

Independent CDPs and what travel brands need to do: Tuesday’s daily brief

Plus automating the debt collection CX.

Kim Davis | Jun 8, 2021 at 10:18 am ET

Data

The Real Story on MarTech: Beware ‘Roof Rack’ CDPs

Why there's real value in independent CDPs.

Tony Byrne | Jun 7, 2021 at 11:11 am ET

Data

Identity resolution + customer data platforms

Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.

Pamela Parker | Jun 3, 2021 at 3:23 pm ET

Data

Data is at the heart of everything, but we’re still struggling to handle it

Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.

Kim Davis | May 24, 2021 at 9:45 am ET

Marketing Operations

Salesforce updates its CDP: Friday’s daily brief

Plus privacy-focused changes from Google Ads

Henry Powderly | May 14, 2021 at 9:30 am ET

Digital Transformation

Adobe rearchitects its CDP: Wednesday’s daily brief

Plus, what Apple's App Tracking Transparency means for advertisers

Kim Davis | Apr 28, 2021 at 10:01 am ET

Customer Data Platform (CDP)

Google tests lists, CDPs unify: Wednesday’s daily brief

Plus, picking the right podcast

Chris Wood | Mar 24, 2021 at 10:00 am ET

Data

How CDPs fit within a B2B marketing strategy

Red Hat's Joel Eaton helps marketing and sales teams protect their data investment

Chris Wood | Mar 23, 2021 at 11:30 am ET

Data

Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief

Plus, local marketing masters and the headless CMS

Pamela Parker | Mar 9, 2021 at 10:00 am ET

Marketing Operations

MarTech approaches, Sitecore’s CDP: Thursday’s daily brief

Plus, Google privacy

Kathy Bushman | Mar 4, 2021 at 10:00 am ET

Performance Marketing

Sitecore makes its CDP move

Acquisitions of Boxever and Four51 come two months after a big funding round

Kim Davis | Mar 3, 2021 at 3:39 pm ET

Customer Data Platform (CDP)

Disruptive martech trends, and what a CDP fixes: Friday’s daily brief

Plus, the state of brand trust in 2021.

Kim Davis | Feb 12, 2021 at 10:00 am ET
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