U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Customer Data Platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
- What are the benefits of customer data platforms?
- Pandemic challenges intensify need for customer data platforms
- How clean, organized and actionable is your data?
- How unifying customer profiles is paying off for this iconic travel brand
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Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Know your partners: Friday’s Daily Brief
Plus customer education and refreshing your websites.
Record growth for CDPs in 2021
New CDPs split about evenly between startups and established vendors.
The Real Story on MarTech: History lessons for CDP Buyers
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Data is at the heart of everything, but we’re still struggling to handle it
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
Adobe rearchitects its CDP: Wednesday’s daily brief
Plus, what Apple's App Tracking Transparency means for advertisers
Google tests lists, CDPs unify: Wednesday’s daily brief
Plus, picking the right podcast
How CDPs fit within a B2B marketing strategy
Red Hat's Joel Eaton helps marketing and sales teams protect their data investment
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
MarTech approaches, Sitecore’s CDP: Thursday’s daily brief
Plus, Google privacy
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding round
Disruptive martech trends, and what a CDP fixes: Friday’s daily brief
Plus, the state of brand trust in 2021.