The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Customer Data Platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
- What are the benefits of customer data platforms?
- Pandemic challenges intensify need for customer data platforms
- How clean, organized and actionable is your data?
- How unifying customer profiles is paying off for this iconic travel brand
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Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.