Data
The Real Story on MarTech: Should you build or buy a customer data platform?
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.
Apoorv Durga is Vice-President, Research & Advisory at analyst firm Real Story Group, where he covers CDPs, e-commerce, Web CMS, and technologies. He is a two-decade veteran in the marketing technology space.
Data
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.
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