Staff

Barry Schwartz

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About Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

Related topics

Marketing management

Performance marketing

Customer experience

Marketing operations (MOps)

Search marketing

Marketing artificial intelligence (AI)

Barry Schwartz's latest articles

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Performance marketing

AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click

What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, but with ALP it is less than a second.

Barry Schwartz | Aug 11, 2016 at 5:57 pm ET

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Marketing management

China’s largest search engine, Baidu, struggles on earnings

Baidu's stock drops on their latest earnings release, showing signs of slower growth and profits than ever before.

Barry Schwartz | Jul 29, 2016 at 4:44 pm ET

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Marketing management

Marketing Day: SEO, sales leads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Jul 8, 2016 at 4:00 pm ET

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Marketing management

Marketing Day: Yahoo Facebook Messenger bot, Android Wear & Twitter Wimbledon

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Jul 7, 2016 at 4:00 pm ET

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Marketing management

Marketing Day: Snapchat Memories, Angie’s List free & keywords

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Jul 6, 2016 at 4:00 pm ET

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Marketing management

Marketing Day: AdSense accounts, Amazon Echo & Snapchat traffic

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Jul 5, 2016 at 4:00 pm ET

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Performance marketing

Google AdSense has closed many inactive accounts on July 4th

Google cancelled many AdSense accounts yesterday because they were inactive for a while. You must reapply if you want to continue to use AdSense, Google said.

Barry Schwartz | Jul 5, 2016 at 1:17 pm ET

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Performance marketing

Google Analytics adds hacked spam webmaster notifications alerts

Now you can get some of your Google Search Console alerts directly in Google Analytics.

Barry Schwartz | Jun 21, 2016 at 4:04 pm ET

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Customer experience

Google has a new tool for small businesses to check how well their websites score

Google's new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is.

Barry Schwartz | Jun 2, 2016 at 12:01 pm ET

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Performance marketing

Google releases the AMP features & enhancements roadmap

Google rarely talks about what is coming, but they've provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages.

Barry Schwartz | Jun 1, 2016 at 8:50 am ET

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Marketing Day: Instagram’s new tools, Marketo goes private & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | May 31, 2016 at 4:00 pm ET

Performance marketing

Google Analytics replaces Search Engine Optimization report with Search Console report

Google Analytics is now more deeply integrated and tied to the Google Search Console data.

Barry Schwartz | May 12, 2016 at 12:22 pm ET

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Marketing management

Marketing Day: Digital video, Yahoo CEO & vertical ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | May 2, 2016 at 4:00 pm ET

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Customer experience

Google to boost the mobile-friendly ranking factor in May 2016

Google will be increasing the mobile friendly ranking factor in the upcoming months but stresses that high quality content can and will rank even when it is not mobile friendly.

Barry Schwartz | Mar 16, 2016 at 12:50 pm ET

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Performance marketing

Google estimates 25% of sites now use secure connections

Google will work with some of the non-secure top 100 sites on the web to help them migrate to HTTPS.

Barry Schwartz | Mar 15, 2016 at 5:26 pm ET

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Performance marketing

Google Launches AMP Listings; Here’s How They Look

AMP is now out in the wild in the mobile Google news carousel. Try it yourself now.

Barry Schwartz | Feb 25, 2016 at 9:43 am ET

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Performance marketing

Ad Age: Google To Launch Accelerated Mobile Pages On February 24

Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile device.

Barry Schwartz | Feb 18, 2016 at 6:42 pm ET

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Marketing management

EU-US Privacy Shield Announced To Replace Safe Harbor Privacy Deal

After months of not knowing the future of transatlantic data flows privacy, the European Commission announced the replacement for the Safe Harbor.

Barry Schwartz | Feb 3, 2016 at 9:07 am ET

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Customer experience

Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season

Flurry reports that Apple had about half of all device activations over the holidays, also breaking down device types and app installs.

Barry Schwartz | Dec 29, 2015 at 8:51 am ET

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Marketing management

Marketing Day: Twitter Video Ads, Apple Drops Ad Blocks & Pew Study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

Barry Schwartz | Oct 9, 2015 at 4:03 pm ET

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Marketing management

Marketing Day: Pinterest Local Search, Facebook Emojis & Amazon vs Search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

Barry Schwartz | Oct 8, 2015 at 4:00 pm ET

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Marketing management

Marketing Day: Google Accelerated Mobile Pages Project, Facebook Lead Ads & LinkedIn Groups

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

Barry Schwartz | Oct 7, 2015 at 4:12 pm ET

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Marketing management

Marketing Day: Google On Ad Blocking, Microsoft & Google Patents & Promoted Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Oct 1, 2015 at 4:00 pm ET

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Marketing management

Marketing Day: Facebook, Baidu & Yelp Earnings, Google Play Ads & Yahoo LiveText

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Jul 29, 2015 at 5:00 pm ET

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Marketing management

Marketing Day: Google+ Changes, Instagram Ad Revenue & AdSense EU Cookies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Jul 28, 2015 at 5:00 pm ET

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Performance marketing

Why Google Sent You That Message About Blocking JavaScript & CSS

Google sent mass notifications to publishers about blocked CSS and JavaScript files. Here is what you should do about it, if you got one.

Barry Schwartz | Jul 28, 2015 at 2:09 pm ET

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Marketing management

Marketing Day: Google+ Not Required, Twitter Spikes & Location Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Jul 27, 2015 at 5:00 pm ET

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Performance marketing

Like Google, Bing Is Planning To Reward Mobile Friendly Sites

Bing is expected to launch their mobile friendly algorithm in the near future but claims this won't be any Mobilegeddon.

Barry Schwartz | May 15, 2015 at 9:57 am ET

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Performance marketing

A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far

Google's mobile friendly algorithm still seems to be rolling out because most webmasters are saying they don't see much of an impact yet.

Barry Schwartz | Apr 28, 2015 at 9:02 am ET

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Performance marketing

Google: Fear Of Mobilegeddon Boosted Mobile-Friendly Sites By 5%

Fear of Google's mobile update resulted in many webmasters taking the plunge to go mobile friendly.

Barry Schwartz | Apr 21, 2015 at 4:19 pm ET

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Marketing management

Marketing Day: Facebook & Twitter Display Rise, Dot Coms Rule & Google Cookiegate In UK

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Mar 27, 2015 at 4:00 pm ET

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Marketing management

Marketing Day: Twitter’s Periscope, Facebook F8 & YouTube Stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Mar 26, 2015 at 5:00 pm ET

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Marketing management

Marketing Day: Facebook Video Embeds, Messenger For Business & Developer Conference

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Mar 25, 2015 at 5:00 pm ET

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Marketing management

Marketing Day: Twitter & Google FAQs, LinkedIn Financials & Gap Instagram

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Feb 6, 2015 at 4:00 pm ET

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Marketing management

Marketing Day: Twitter Partners With Google, Yelp Is Profitable & Twitter Record Earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Feb 5, 2015 at 5:00 pm ET

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Marketing management

Marketing Day: iPhone Share Climbs, Facebook Super Bowl & Bing Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Feb 4, 2015 at 5:00 pm ET

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Marketing management

Marketing Day: Google Glass, Mobile Ad Revenues & Twitter Third-Party Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Feb 3, 2015 at 5:00 pm ET

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Marketing management

Marketing Day: Super Bowl Marketing, Mobile Usage & Google Privacy

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Feb 2, 2015 at 5:00 pm ET

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Marketing management

Marketing Day: Flurry Report, Twitter Ads, Pinterest Promote & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz | Dec 30, 2014 at 5:01 pm ET

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Customer experience

Report: 2.5X More App Installs On Christmas With Apple Device Activations Accounting For 51%

For every Samsung device activated on Christmas, Apple activated 2.9 devices. App installs were 150% higher on Christmas as well, according to Flurry.

Barry Schwartz | Dec 30, 2014 at 9:08 am ET

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