Marketing Day: Twitter iOS Analytics, Omni-Channel & Native Mobile Ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Barry Schwartz | Dec 22, 2014 at 5:00 pm ETGoogle has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-new mobile testing tool and told us they are experimenting with new mobile-friendly ranking factors in their search ranking algorithm. […]
Barry Schwartz | Nov 18, 2014 at 9:26 am ETGood news for business owners – they can now maintain their local business with Apple Maps. Apple has launched a new feature named Apple Maps Connect at mapsconnect.apple.com. This is a self-service portal to add or edit local business listings within Apple Maps. Business owners or their authorized representatives can login with their Apple accounts, […]
Barry Schwartz | Oct 22, 2014 at 10:02 am ETAdvanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only […]
Barry Schwartz | Oct 1, 2014 at 3:09 pm ETHere’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised […]
Barry Schwartz | Sep 12, 2014 at 4:00 pm ETGoogle has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of […]
Barry Schwartz | Aug 28, 2014 at 4:53 pm ETGoogle’s Pigeon algorithm launched on July 24th, impacting the local search results in Google’s English and US centric web and map results. Since then, savvy search marketers noticed fluctuations and changes in the quality of the search results since – some may call it Pigeon version 1.1 has been released. One example was the embarrassing […]
Barry Schwartz | Aug 4, 2014 at 2:03 pm ETIt looks like Facebook is down. Many are reporting the outage on Twitter and other social networks. Even downforeveryoneorjustme.com confirms that Facebook is down. Facebook has been offline for about 5 minutes at this point. I expect it to go back online any second now. Here is a screen shot of what happens when you […]
Barry Schwartz | Aug 1, 2014 at 12:03 pm ETLast night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map […]
Barry Schwartz | Jul 25, 2014 at 2:04 pm ETApple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly net profit. These numbers are up from the numbers posted in Q3 2013, which were revenue of $35.3 billion and net profit of $6.9 billion. The revenue numbers are a record for their June quarter […]
Barry Schwartz | Jul 22, 2014 at 4:36 pm ETGoogle has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European […]
Barry Schwartz | Jul 1, 2014 at 9:13 am ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down Real-time marketing is a tricky business. You want to be in the moment, you want to be […]
Barry Schwartz | Jun 30, 2014 at 5:06 pm ETLast Wednesday at the SMX Advanced show, Google’s head of search spam, Matt Cutts, shared some news and announcements with us during his keynote session. Here are some of the highlights from Matt’s talk: Payday Loan 3.0 Launches Matt Cutts announced Wednesday night that Google would launch version 3.0 of the Payday loan algorithm. 3.0 […]
Barry Schwartz | Jun 16, 2014 at 3:08 pm ETOn The Daily Show with Jon Stewart, Jason Jones does a segment about the intolerance Google Glass Explorers need to deal with. Well, Jason Jones mocks Google Glass users and the intolerance they have to deal with. Note, these are real Google Glass Explorers that have documented cases of being abused because of wearing Google […]
Barry Schwartz | Jun 13, 2014 at 8:02 am ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade Gatorade’s social media newsjacking attempt backfired last night when it taunted — and later apologized to — an […]
Barry Schwartz | Jun 6, 2014 at 4:02 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Who Shared My Link? Muckrack’s Handy Tool Has Details And A New PDF Report Feature If you need a quick snapshot of how well a piece of online content is performing […]
Barry Schwartz | May 30, 2014 at 4:00 pm ETDiversity and inclusion in marketing
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a […]
Barry Schwartz | May 29, 2014 at 5:02 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, […]
Barry Schwartz | May 28, 2014 at 5:01 pm ETApp Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.” The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D […]
Barry Schwartz | May 28, 2014 at 11:26 am ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Will Show Fewer Auto-Posts In Your News Feed Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it […]
Barry Schwartz | May 27, 2014 at 4:52 pm ETOn Tuesday, Google released a rewrite to their Panda filter algorithm and both large and small sites took notice. Some sites gained in traffic and some sites dove in traffic, we have the Winners & Losers chart for Panda 4.0 already published. But as of this morning, Searchmetrics has updated their weekly US charts, showing […]
Barry Schwartz | May 23, 2014 at 8:37 am ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Gives Restaurants Easy Way To Display Menus On Their Pages Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with […]
Barry Schwartz | May 22, 2014 at 5:03 pm ETYesterday, Google has made a significant change to their Panda filter, named Panda 4.0. This is the biggest update to the Panda algorithm in ages and may be the cause of some ranking changes you may be noticing in Google today and throughout the week. Google’s head of search spam, Matt Cutts announced on Twitter […]
Barry Schwartz | May 21, 2014 at 9:17 am ETGoogle announced they’ve updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed. The new recommendations include: Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended […]
Barry Schwartz | May 19, 2014 at 12:44 pm ET10 SEO Myths Reviewed by Microsoft’s Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong. Duane specifically wrote: You should never know in advance a link is coming, or where it’s […]
Barry Schwartz | May 12, 2014 at 3:03 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads In case you missed it … Twitter Ads turned 1 last week. What’s that? You didn’t see the birthday reminder […]
Barry Schwartz | May 5, 2014 at 5:03 pm ETOpera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions. The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by […]
Barry Schwartz | Apr 24, 2014 at 9:47 am ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: #USAirways Deletes, Apologizes After A Pornographic Reply On Twitter Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the […]
Barry Schwartz | Apr 14, 2014 at 5:04 pm ETDarin DiNapoli has created a video parody of the average Google Glass Explorer named “Google Glass Adventures by Teddy Miller.” I don’t want to ruin the video by giving away all the lines but… It makes fun of how many Google Glass Explorers really can’t afford to by Google Glass but they do anyway just […]
Barry Schwartz | Apr 4, 2014 at 4:39 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Promoted Accounts Moving Into Desktop Timelines Twitter’s Promoted Account advertising just got a bit more prominent. As reported first today in TechCrunch, Promoted Accounts recently started appearing in Timelines on […]
Barry Schwartz | Mar 13, 2014 at 5:00 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Buffer Adds Content Suggestions To Web Dashboard & Emails Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. […]
Barry Schwartz | Mar 12, 2014 at 5:02 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Suffers Outage, Returns After 47 Minutes Down Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t […]
Barry Schwartz | Mar 11, 2014 at 5:01 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Takeaways BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is […]
Barry Schwartz | Mar 6, 2014 at 4:58 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”? Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post […]
Barry Schwartz | Mar 5, 2014 at 5:08 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tablet Traffic: iPad Used Most, Surface Used Most Consistently Ad network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at […]
Barry Schwartz | Feb 14, 2014 at 4:00 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report] Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for […]
Barry Schwartz | Jan 16, 2014 at 4:38 pm ETTwitter announced they are rolling out a design refresh to make their desktop version more in line with their mobile app design found on their iOS and Android apps. Here is a picture of the new design: If you do not see the new design now, you should soon. Twitter tells us that everyone should […]
Barry Schwartz | Jan 13, 2014 at 4:41 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Top Columns On Marketing Land In 2013 What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce […]
Barry Schwartz | Dec 31, 2013 at 5:08 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the […]
Barry Schwartz | Dec 30, 2013 at 5:12 pm ETHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even […]
Barry Schwartz | Dec 27, 2013 at 3:04 pm ET