Marketing Day: Pinterest Local Search, Facebook Emojis & Amazon vs Search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• PebblePost’s New Platform Brings Direct Mail Into The Age Of Quick Retargeting
  Oct 8, 2015 by Barry Levine

  With customized snail mails sent within 24 hours of a website visit, the NYC-based company claims response rates as high as 20 percent.

• Pinterest Localizes Search For Its Large International Audience
  Oct 8, 2015 by Martin Beck

  Nearly half of Pinterest users live abroad, so the company is making the search experience better in languages other than English, starting with French, Portuguese, German and Japanese.

• Facebook Explains How “Reactions” Emoji Will Influence News Feed Reach
  Oct 8, 2015 by Martin Beck

  During testing in Ireland and Spain, Reaction emoji will be treated the same as Likes and indicate people want to see more similar posts.

• Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Search Losing, Then?
  Oct 8, 2015 by Ginny Marvin

  A new survey compares Amazon and search engine performance to an earlier study. A look at what the comparison might actually signal about product search trends.

• Facebook Goes Beyond Like With Reactions: Testing Love, Haha, Yay, Wow, Sad & Angry Emoji
  Oct 8, 2015 by Martin Beck

  The social network is testing six emoji in Ireland and Spain to give users another shorthand way to signal their emotions about posts.

• The Importance Of Diversity In An Agency Team
  Oct 8, 2015 by Benjamin Spiegel

  Looking to breathe new life into your agency relationship? Columnist Benjamin Spiegel believes that to drive new ideas and get real business results, you need a partner whose employees represent a variety of personalities and experiences.

• Discover Unprecedented Social Media Tactics At SocialPro. Rates Increase Next Week!
  Oct 8, 2015 by Marketing Land

  Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media marketing tactics. Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor Danny Sullivan: The 20+ session agenda provides unrivaled social media tactics that drive business growth, engagement and competitive advantage. We know your time is precious — […]

• 3 Attention Metrics That Put Online Engagement In The Spotlight
  Oct 8, 2015 by Brian Rigney

  How should you measure attention? Columnist Brian Rigney offers three reliable ways for marketers to measure how people interact with digital experiences.

• Mix It Up: 75 Content Ideas To Keep Visitors Engaged
  Oct 8, 2015 by Stoney deGeyter

  Tired of writing the same old, boring blog posts over and over again? Get some inspiration from contributor Stoney deGeyter’s massive list of content ideas.

• Medical Professional Targeting Diagnosis: Psychographic Hot House
  Oct 8, 2015 by Sponsored Content: aimClear

  Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters, etc.), medical professionals are the air you breathe […]

• Survey: Personalization & Relevance Increasingly Overlap In Consumers’ Minds
  Oct 8, 2015 by Greg Sterling

  Another day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that desire. This time, the survey is from Magnetic and Retail Touchpoints, which polled 200 US and Canadian consumers and 100 retail executives to compare consumer expectations against retail practices and capabilities. The findings basically […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
• Pinterest Aims Internationally With Localized Search Update
• 2015 US Search Award Winners Announced
• Google Now, Microsoft Cortana & The Predictive Search World: Recap From SMX East
• German Newspaper Publisher Trying Bring Failed “Google Tax” To All Of Europe
• Only 3 Weeks Until SMX Israel, Taking Place In Jerusalem
• The Verdict Is In: Internet Searches Gaining Traction In Legal Referrals
• Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
• Medical Professional Targeting Diagnosis: Psychographic Hot House

Online Marketing News From Around The Web:

Affiliate Marketing

• Quarterly Mobile Update – Q3 2015, blog.affiliatewindow.com

Analytics

• The three stages of attribution that are crucial to success, eConsultancy

Blogs & Blogging

• Your Blog Post Is Too Damn Long, Convince and Convert
• How to Structure Your Business Blog Posts to Maximize Conversions, Content Marketing Institute
• Is Tumblr for Bloggers?, www.blogherald.com
• Medium Debuts Publishing API And New Writing Features, Including Mentions, TechCrunch

Business Issues

• The Safe Harbor Ruling Affects Everyone, www.cmswire.com

Content Marketing

• The Five-Point Value Proposition of Snackable Content, blog.visual.ly
• 3 Content Marketing Mistakes You’re Making (And 3 Ways To Do It Right), AWeber
• How to Master Content Curation in 5 Easy Steps, blogs.constantcontact.com

Conversion Optimization

• The Advanced Guide to Emotional Persuasion, ConversionXL

Copywriting, Design & Usability

• Responsive Web Design – Best Practices for Usability and Beyond, 3Q Digital
• 11 Tweet-Sized UX Tips from User Experience Pros, www.usertesting.com
• Bing adds more tools for developers, blogs.bing.com

Display & Contextual Advertising

• 7 Tips For Deploying A Successful Ad Retargeting Strategy, Online Marketing Blog
• Mossberg: The Real Trouble With Web Ads, recode.net
• 7 Elements to Test in Your Digital Ads, Marketo
• Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do, Street Fight
• Signing up for AdSense is now faster and easier, Inside AdSense

Domaining

• abcdefghijklmnopqrstuvwxyz.com Now Owned by Google, DomainInvesting.com
• What domains Genentech and 20 other end users bought last week, Domain Name Wire
• Wow: Sedo sold 100 four letter .com’s last week, Domain Name Wire
• How to Search for Developed New gTLD Domains, DomainInvesting.com

E-Commerce

• 5 Tips for Starting an Ecommerce Business, Practical E-Commerce
• A free shipping plan lifts Q2 web sales for The Container Store, Internet Retailer
• How to Get Buyable Pins, Tailwind
• 100 Quick And Snackable eCommerce Statistics, vwo.com
• 6 Surprising Ways to Make Your First Ecommerce Sale (Infographic), KISS Metrics
• Amazon Challenges Etsy With Strictly Handmade Marketplace, New York Times
• More than half of all auto-parts shoppers buy online, Internet Retailer

Email Marketing

• Email marketing 101: Are you just talking to yourself?, Movable Ink
• Email Newsletters vs. Content Notifications: A Head-to-Head Comparison, Copyblogger
• Introducing Hearsay Mail, an Efficient Email Marketing Solution for Advisors and Agents, hearsaysocial.com

General Internet Marketing

• Why A Twitter/Square Hook-Up Would Make Sense For SMBs, Ad Exchanger
• Which three channels are the biggest priorities for marketers?, econsultancy.com

Internet Marketing Industry

• App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll’s Marketo, PR Newswire

MarTech

• Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization, www.vidyard.com
• HookLogic Launches Major New Performance Marketing Capabilities for Brands, Business Wire

Mobile/Local Marketing

• appStrategy: How We Increased Revenue by Listening to Users by Peter Murphy, blog.appfigures.com

Social Media

• New Twitter Moments vs. Snapchat Stories: Which is Right for Your Brand?, simplymeasured.com
• SocialFlow Offers Video Vault Uploader On Facebook, www.socialflow.com
• Facebook Unveils New Arsenal Of Second Screen Tools For Broadcasters, TechCrunch
• Facebook’s newest ad unit could help retailers boost their email lists, Internet Retailer
• Twitter’s Product Chief Talks Jack Dorsey and 140-Character Limits (Full Video), recode.net

Video

• Periscope now has an embeddable ‘On Air’ button for broadcasts, The Next Web
• Senator Nelson Tells Google To Do More To Control Content In YouTube Kids App, TechCrunch
• Improving YouTube video thumbnails with deep neural nets, Official Google Research Blog

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.