Google AdSense has closed many inactive accounts on July 4th

Google cancelled many AdSense accounts yesterday because they were inactive for a while. You must reapply if you want to continue to use AdSense, Google said.

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On July 4, 2016, Google sent out an unusually large number of notifications to Google AdSense publishers that their accounts have been canceled. Google just informed us that these account cancellations were done because those accounts had been inactive for a long time.

Google said in a forum post that “some of our publishers received a message from us today regarding an account closure. We’ve closed these accounts because they have been inactive for a while.” “Please note that active accounts have not been affected,” Google added.

Here is a picture of what many of these publishers received from Google yesterday, informing them their accounts were canceled:


So what does one do if their account was canceled, and they want to continue to use it? Google said, “If you received this message and would like to reactivate your AdSense account, please reapply by logging into your Google Account and then visiting”

Here is a copy of an email sent after Google changed how they notify people about this account closure. You can see that now, it specifically calls out inactivity as the reason:


About the author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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