Marketing Day: SEO, sales leads & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• SEO is as dirty as ever
  Jul 8, 2016 by Patrick Stox

  Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.

• SMX Advanced recap: Advanced Google App Deep Linking
  Jul 8, 2016 by Eric Enge

  How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.

• Making your content perform beyond just SEO
  Jul 8, 2016 by Janet Driscoll Miller

  Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.

• The myth of prepackaged “sales-qualified” leads
  Jul 8, 2016 by Thomas Koletas

  Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads.

• SocialPro 2016 recap: What Your Social Data Should Be Teaching You
  Jul 8, 2016 by Benjamin Spiegel

  Are you getting the most out of your social data? Columnist Benjamin Spiegel summarizes a SocialPro session that included some surprising data-driven findings.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Search Console bug sends re-verification notifications to users
• What’s New With Markup & Structured Data
• Report: EU responding to Google antitrust search-quality defense with new objections
• The perfect local SEO landing page
• Search in Pics: Matt Cutts body armor, portable farmers market & Google rents out Great America
• Using automation to execute PPC strategy

Online Marketing News From Around The Web:

Affiliate Marketing

• How Affiliate Transparency Is Changing Digital Marketing, 3Q Digital
• The Do’s and Don’ts of Affiliate Marketing, AWeber

Analytics

• How Much is Bad Data Costing Your Company?, KISS Metrics

Blogs & Blogging

• Back to Basics: Blogging Copyright Infringement, www.blogherald.com
• WordPress Plugin Directory Cracks Down on Incentivized Reviews, Despite Lack of Official Guideline, wptavern.com

Business Issues

• Google to occupy 222 Caspian in Moffett Park in Sunnyvale, another CBRE Global Investors building, www.bizjournals.com
• Snapchat Sued for Exposing Kids to Media Partners’ "Sexually Offensive Content", Hollywood Reporter
• Under Mayer deal, Mozilla could walk away and still get more than $1 billion if it doesn’t like Yahoo’s buyer, www.recode.net

Content Marketing

• Use of Interactive Content on the Rise [Research], Content Marketing Institute

Copywriting, Design & Usability

• Why Sites Are Getting Personalization Wrong (and How to Fix It), ConversionXL

Display & Contextual Advertising

• Google AdWords Display Banner Specifications and Best Practices, Portent

Domaining

• .blog launch date and pricing revealed, DomainIncite
• 1st Day New gTLD Total .Tube Winds Up With Just 647 Registrations, The Domains
• GoDaddy gets its dot-brand, DomainIncite

Ecommerce

• Amazon Spins Old Media Dross Into Gold, Bloomberg
• JCPenney redesigns app for ease of use, adds same-day pickup, Mobile Commerce Daily
• Wal-Mart, J.C. Penney launch rival Amazon Prime Day sales, www.retaildive.com
• Prime Day 2016: A Big Tuesday for All Ecommerce Brands, Ad Age

MarTech

• #PPCPodcast: The Future of MarTech with Scott Brinker, blog.adstage.io
• Centralize Channels with Marketing Automation, Marketo
• Facebook Launches End-to-End Encryption Option for Messenger, Wall Street Journal
• ON24 Releases ON24 Intelligence, Streamlining How Marketers Evaluate Webinars And Drive ROI, PR Newswire
• It’s Time to Ditch the Paid/Earned/Shared/Owned Model, Ad Age
• Welcome Anvato to the Google Cloud Platform team, cloudplatform.googleblog.com

Mobile/Local Marketing

• Estimote improves its Proximity Beacons with programmable NFC, www.slashgear.com
• Google is making better apps for the iPhone than for Android, www.theverge.com
• How Visa continues to advance mobile payments at the Rio Olympics, Mobile Commerce Daily
• In-app advertising: What is in it for publishers?, Mobile Commerce Daily
• Proximity Marketing: The Mobile Marketing Tactic that Could Boost Your Campaigns, www.tune.com

Social Media

• Facebook Heavily Promotes Live Video But Struggles To Deal With Its Visceral Aftermath, www.buzzfeed.com
• How to Survive The Social Media Jungle with Smart Content Curation, Crazy Egg

Video

• 5 Data-driven Reasons to Embrace Online Video Marketing, Reel SEO
• 5 videos your company needs in 2016, myemma.com
• How one underwear brand boosted sales through sassy Snapchat fare, Digiday