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Marketing Day: Google Glass, Mobile Ad Revenues & Twitter Third-Party Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz on February 3, 2015 at 5:00 pm | Reading time: 5 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

50 Fascinating Marketing Tech Companies, All In One Room
Join Us For MarTech: The Marketing Tech Conference, March 31-April 1 In San Francisco.
AT&T Launches First-Ever Influencer-Driven Scripted Series On Snapchat
The telecom brand hopes to reach millennials by sponsoring SnapperHero: original video content for the ephemeral mobile platform.
Here’s What Innovative Brands Did On Snapchat For The Super Bowl
For a look into the future of mobile marketing, contributor Nick Cicero explores what brands like Mountain Dew, GrubHub & McDonald’s are doing on this emerging platform.
Twitter Will Push Promoted Tweets To Third-Party Apps & Sites
In a move to target its off-Twitter audience, the company announces first syndication partnerships, with Flipboard and Yahoo Japan.
Report: Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data drawn from 18,000 sites and 800 million users globally. The company also says its network represents 90 percent of top AdAge global advertisers. In the past few years mobile advertising around the globe […]
Maintaining Brand Momentum Post-Super Bowl
Don’t give up on your Super Bowl marketing campaigns the minute the game ends! Columnist Jason Warnock discusses several ways brands can capitalize on this event well after the fact.
Google Glass: Thank You For Exploring With Us
The Google Glass Explorer Program has officially ended — so what went wrong? Columnist Daniel Cristo explores.
What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions
A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl advertising for auto makers. (I made a similar argument here.) The company then goes on to examine what marketers could have done online with the $4.5 million they spent on a single 30-second spot. Rocket […]
Exploring The Cutting-Edge: Predictive Marketing Analytics
Columnist Mary Wallace explains how predictive analytics can be used to reach out to the right buyers at the right moment based on the big-data power of predictive lead scoring
4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement
What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor Kelsey Libert explores all the important factors.