How tariffs are reshaping long-term strategies for brands and buyers
Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.
More from MarTech: Page 2
Salesforce finally bags Informatica to bolster AI push
$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
If your webinar attendance is dropping, it’s not the audience’s fault
Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again.
How to integrate CTV with other PPC channels for a full-funnel growth loop
CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
LLMs, AI Overviews may be quietly driving homepage traffic
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
If your B2B content is failing, it’s time to get real
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging.
ABM isn’t the B2B salvation we were promised
Account-based marketing's promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential.
Why your emails still miss the inbox even if you’re ‘in compliance’
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
How to do scenario planning the right way
Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans.
Marketing artificial intelligence (AI)
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
Marketing artificial intelligence (AI)
Google Marketing Live 2025: Everything you need to know
Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert.
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio.
14 HubSpot updates from April 2025 you don’t want to miss
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use.
B2B buyers need a reason to believe, not a list of features
B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver it.
Marketing artificial intelligence (AI)
7 tips for getting started with AI agents and automations
AI-powered automation doesn’t have to be overwhelming. Here are actionable tips to start small and scale thoughtfully.
Marketing artificial intelligence (AI)
5 ways marketers are actually using AI to get more done
See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.
Marketing artificial intelligence (AI)
Marketers have lots of AI, but not enough direction
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
AI promises a shortcut, but creative teams are taking the scenic route
AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet.
Why ‘head of marketing’ is the most misunderstood title in startups
Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.
IAB releases draft of updated digital ad terms for public comment
This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed.
Have we point solution-ed ourselves into martech madness?
Does having different teams work in disparate applications do more harm than good?
What would a truly customer-centric B2B buyers journey look like?
It would make content easily accessible, provide helpful resources and back off on the sales pressure.
3 ways to turn tariff turmoil into marketing gold
Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
Misinformation is exploding, and your brand is next
What you need to know to protect yourself and your company from falling prey to misinformation.
Salesforce introduces new Agentforce pricing models
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
How to make your content stand out in the ocean of AI slop
AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
Crumbl’s legal trouble shows the risks of shortcut marketing
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake.
3 ways to get more from your paid social ad spend
Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Marketing artificial intelligence (AI)
If your teams aren’t ready for AI, then your tools won’t matter
AI alone won't transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation.
Why the future of marketing depends on a smarter MOps function
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
Salesforce announces initiatives to bring trust and governance to AI agents
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters.
Databricks takes aim at marketers with new platform for data and AI
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.
Amplitude brings marketing and product teams together in one platform
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms.
Twilio unveils new features for customer data platform
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.
5 signs your GTM is too risky and what to do about it
It’s not just execution, most GTM failures reflect poor capital allocation. Spot these five warning signs before you lose more than revenue.
Marketing artificial intelligence (AI)
GenAI is already telling your brand’s story — are you guiding it?
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.
Marketing artificial intelligence (AI)
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.