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20210831 MT Brief
Integration meets needs for hybrid and virtual meetings.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
In the second part of a two-part article we look at two very different ways technology can support community.
Plus, four tools to check for title changes in the SERPs.
Customer service conversations are on the rise, and AI helps to scale the ability to respond.
Finding keys to a brand that everybody can agree on.
A practical technique to build collaborative team processes on a foundation of customer-centricity.
Plus search experience upates from Yext.
How next-gen SEO automation addresses the roadblock of scaling execution.
Low-code ETL tool makes data unification on sites easier and more comprehensive.
Nashville hub shows how technology and design can grow customer engagement.
The deal combines two key areas for customer insights: social media and reviews.
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Plus, TransUnion launches TruAudience.
A new suite of identity solutions provides insights for streaming media advertisers.
In the first part of a two-part article we look at why even B2B marketers are talking about community.
Plus FitBit's work management evolution and news from TikTok and Shopify.
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
The new service marks another leap forward for social commerce.
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
Delivering products in a timely fashion, or failing to, is an important part of customer experience.
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Technology can help avoid some of the problems that meetings address.
Plus a global survey of customer engagement.
Study finds video messages can help break the overall negative mood of business inboxes.
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Users experienced outages or lag in loading for much of today.
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
Some ways to approach an extended retail strategy outside a single social platform.
Salesforce and Terminus announce new video offerings for the fall.
Is it worth risking reputation to reach a large audience? Is that audience human anyway?