Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
Plus news from Neustar and Drift.
Plus news from Comscore and Seismic.
And how to apply them to your email marketing program.
In this live webinar, learn how Tesla, Lululemon and Nike found the secret to success by applying insights to their business strategy.
Marketo’s Executable Campaign Nesting and Bizible’s new Cohort Waterfall Journey Dashboard.
A new report takes a deep dive into the present of marketing operations and draws lessons for its future.
A senior Google engineer talks about the advantages of a topic taxonomy over thousands of user cohorts.
The 2021 Q2 Video Benchmarks report is in from Extreme Reach amid CTV gains from fuboTV.
Consumers are expecting much more from physical stores, including augmented reality and other technology-enhanced experiences.
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
Salesforce's "The State of Marketing" report finds widespread optimism.
Join experts in this webinar to learn how you can get started on the AI/CX journey.
Plus the future of marketing automation and why Shopify isn't a snowboard company.
How a bridal and formal wear retailer with over 300 stores added 600,000 loyalty members in six months.
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Verint Cloud Platform adds conversational AI capabilities and data insights.
Plus product roles in marketing tech acquisition and Toluna's expanded offering.
We should all be very excited about Integration Platform as a Service.
Customer experience includes experience with the product. Toluna is providing market research into product satisfaction at scale.
Plus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.
Evaluating, deploying, managing and owning marketing technology requires a range of different skills.
Unlike traditonal TV, CTV presents some of the same risks to brands as the open internet.
Plus, when evaluating a possible addition to your marketing technology stack, be sure to ask the vendors on your short-list for references.
Four key factors that determine whether a business can survive in the complex post-cookie future.
Users will be able to filter searches by those attributes.
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions.
Plus DAM, discounts and data.
CCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.