Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting.
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MarTech Today: Singular merges with Apsalar, SugarCRM launches new Relationship Intelligence product & Messenger M’s new suggestions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Singular merges with Apsalar to form ‘unified analytics platform’ for mobile Jun 27, 2017 by Barry Levine The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting. SugarCRM […]
Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Small business SEO: Your questions answered
Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.
SMX Advanced: A paid search roundup
What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
When it comes to building brand infatuation, easy does it
What are consumers' favorite brands doing right? Columnist Mike Sands says it's all about using customer data and identity to make customers' lives easier.
YouTube Studio beta on the way with new design, inbox features & way to organize comments
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.
Facebook aims for TV ad dollars with household-wide ad targeting
Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.
Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon
Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for manufacturers and advertisers.
Why the Gmail ad targeting change should have minimal impact on advertisers
The move brings ad personalization methods for Gmail in line with other Google products.
An intervention on marketing’s dysfunctional relationship with data
If it feels like you have a dysfunctional relationship with data, you're not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.
Facebook Messenger’s M assistant now suggests saving links, calling people
Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.
MarTech Today: The Internet after that dog, Branch’s deep-linking from AMP ads & Google’s brand safety efforts
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: On the internet, advertisers want to know if you’re really a dog Jun 26, 2017 by Barry Levine In the last century, a famous cartoon illustrated the central reason behind people-based […]
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client […]
Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What makes for a valued martech provider?
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.
On the internet, advertisers want to know if you’re really a dog
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.
B2B vs. B2C: What’s the social strategy?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.
Timeline: Google’s path to tackling YouTube brand safety problems
Addressing brand safety took on a new urgency after an advertiser revolt in the spring of 2017. Here's the rundown of what the company has done to address advertiser concerns.
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users.
Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered.
Four ways brands can boost retail channel sales through content
In an overcrowded ecommerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.
MarTech Today: Retargeting’s fate, going all-in for AMP & must-do technical SEO audit items
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Is retargeting dying? Jun 23, 2017 by Barry Levine Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered. CMOs at the […]
Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 must-do technical SEO audit items in 2017
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.
Early performance results from Google’s update to close variants
What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.
Google will stop mining Gmail content for personalizing ads
The move brings ad personalization methods for Gmail in line with other Google products.
Facebook to launch app for video creators later this year
Facebook's app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
Why one ecommerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
How content drives revenue (and how to prove it)
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few companies.
Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.
MarTech Today: Sprout Social’s Bot Builder, a computer vision test & conversational commerce
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sprout Social releases first non-developer bot-building platform for Twitter Jun 22, 2017 by Barry Levine It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user […]
YouTube tops 1.5 billion logged-in viewers every month
YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon.
How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.