Digital transformation

MarTech Today: Amazon’s new contact center service, Signal’s expanded ID solution & Absolutdata’s AI-powered decisioning platform

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Amazon Connect, anyone can use Amazon’s contact center tech Mar 29, 2017 by Barry Levine New service uses the same voice tech as Alexa and integrates with AWS’s other software […]

Digital transformation

The new marketing mindset

Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.

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