Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.
Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nasdaq technology powers new ad exchange for guaranteed contracts Mar 15, 2017 by Ginny Marvin The exchange runs on blockchain technology to facilitate trading of future premium ad inventory. Master modern […]
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The exchange runs on blockchain technology to facilitate trading of future premium ad inventory.
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
According to Tubular Labs' top 10 video creator list, Unilad and The LAD Bible show no signs of slowing down since taking the lead in July 2016.
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and offers some solutions to this growing problem.
You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.
All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.
It turns out that Einstein knows customer data, but Watson knows the world.
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences.
Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce explains why, when it has Einstein, it needs Watson’s intelligence Mar 14, 2017 by Barry Levine It turns out that Einstein knows customer data, but Watson knows the world. Wayin […]
Last year the company announced a revenue "run rate" of $100 million.
Some ads may be converted automatically to the new location-specific display ad format.
It allows a brand to repurpose previous campaigns built on the Wayin platform or to assemble new ones from interactive templates.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott's tips for determining which ones may present opportunities for your brand.
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.
Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in social.
Columnist Rebecca Lieb believes it's time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.
Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad share.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Assessing the maturity of your organization’s messaging program Mar 13, 2017 by Jose Cebrian Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Nine out of 10 marketing professionals say that email is important to their business -- so why do so many settle for an email service provider they don't like? Columnist Chip Scully explores the issue.
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't plan to invest in them just yet.
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization's messaging strategy.
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a following.
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Television meets internet in emerging new ATSC 3.0 standard Mar 10, 2017 by Barry Levine If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and […]
If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.