More from MarTech: Page 4

Digital transformation

MarTech Today: GDPR, trends in AI-powered marketing & the Google Assistant/search app on Android & iPhone

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What is the GDPR, and why should martech care? Mar 20, 2017 by Todd Ruback Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to […]

Digital transformation

MarTech Today: xAd adds cost per visit, bad bots everywhere & Bing’s ‘Sportcaster’ bot for Messenger

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With cost per visit, xAd brings search-like performance to mobile advertising Mar 17, 2017 by Greg Sterling Brands and enterprises will pay only for customers who walk through the door. Report: Bad […]

Performance marketing

What is customer marketing?

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]

Digital transformation

MarTech Today: Header bidding surprises, Receptiv (ex-MediaBrix) adds DMP & Alexa comes to Amazon’s iOS app

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Surprise: Only 12% of top websites are using header bidding Mar 16, 2017 by Barry Levine Ad tech firm GetIntent also finds out that the leading solutions are not open source. […]

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