Marketing management

Marketing Day: November 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To Survive The Holiday Shopper Afraid To Buy Too Soon What do you do when the holiday sales plan doesn’t seem to be going to plan? Take a deep breath, […]

Marketing management

Dutch Data Protection Authority Says Google’s Privacy Policy Breaks Privacy Laws

A statement released yesterday by the Dutch Data Protection Authority (DPA) claims Google’s privacy policy is in breach of the Dutch data protection act. According to the statement: Google combines the personal data from Internet users that are collected by all kinds of different Google services, without adequately informing the users in advance and without […]

Data

Identifying Customer Lifetime Value Trends In AdWords

While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer. In this post, I’ll touch on a basic way […]

Performance marketing

Last Minute Google Shopping: Best Practices In PLAs

Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were locked down in August (right?), but this doesn’t mean you don’t have any wiggle room to make last minute adjustments, especially if you’re not yet seeing the results you anticipated. One area where you can […]

Marketing management

Marketing Day: November 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report] This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 […]

Data

Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]

This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share. Overall, retail ecommerce […]

Customer experience

Apple Has Twice The Global “Ad Impression Share” Of Android

Despite Android’s global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That’s according to a third-quarter “Global AdMetrics” report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In […]

Performance marketing

A How-To Guide For eReceipts

You’ve been there before, on the losing end of what seems like the world’s longest receipt for the shortest order possible. It’s the point-of-sale equivalent of an appliance box used to ship a tube of toothpaste. If you need further proof, just check out the Twitter parody account @CVS_Receipt. With the holidays in full swing, […]

Customer experience

Your Homepage Is THE Landing Page

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors? You may want to start thinking of your homepage more like a landing page that is […]

Performance marketing

Not Sure How To Market Your Brand On Snapchat? A Crowdsourced Project Gives Brands 584 Free Ideas

On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to help show brands how to interact on SnapChat. The contestants simply entered their idea on how brands could interact with the user base of the temporary image/video platform. Overall the contest paid […]

Marketing management

Marketing Day: November 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks “Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this […]

Marketing management

Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks

“Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not “real laptops” and part of Google’s overall plan to “Scroogle” people. I’m struggling to understand how the geniuses behind the Scroogled campaign thought […]

Customer experience

Google Updates YouTube Comments To Address Spam Issues, But Stays Silent On Google+ Integration Backlash

Yesterday on the YouTube Creator Blog, Google announced updates to “Combat the increase in spammy comments” on YouTube. According to the blog post, Google has updated its system to include, “Better recognition of bad links and impersonation attempts, improved ASCII art detection, and changed how long comments are displayed.” The updates are in response to what the […]

Customer experience

Beastie Boys Fight For Their Right – But Maybe The GoldieBlox “Girls” Parody Video Is Legal?

Last week, toy company GoldieBlox released its “Goldieblox, Rube Goldberg & Beastie Boys Princess Machine” YouTube video, an ad set to the music of the Beastie’s Boys song Girls with reworked lyrics. The video’s positive message to empower girls resulted in the ad going viral, generating more than 8.6 million views. The only problem is […]

Customer experience

EU Privacy Complaint Takes Aim At Google’s ‘Shared Endorsements’ Ad Content

Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google’s expanded “Shared Endorsements” ad program. The “Privacy Surgeon,” as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland. The complaint argues that […]

Customer experience

Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets

Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it’s growing from a very small base. Microsoft’s initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has […]

Customer experience

Google Inviting All Developers To Buy Google Glass

Engadget reports Google has begun inviting developers who have signed up to play with the GDK, Glass Developer Kit, to buy Glass. Google opened the Mirror API, the ways most developers can build Glassware for Google Glass, to all developers over the weekend. Those developers who signed up to develop on the Mirror API received […]

Marketing management

Real Time Marketing: How Brands Can Prepare And Succeed

Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics. Eighty-three percent of […]

Customer experience

Leveraging Memes For Your Own Viral Marketing

Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example of such a “threat” might be the last bit of an email chain letter that […]

Customer experience

A Picture Worth 10,000 Shares: 5 Questions With Infographic World Founder Justin Beegel

After completing a web design project for one of his MBA courses, Justin Beegel discovered he had a real passion for creating and sharing online content. While working full-time as a social media manager for a publishing firm, Beegel followed his passion and began accepting content strategy consulting jobs during the evening hours. “Every night, […]

Customer experience

Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend

As the first winter snow blankets parts of the East Coast and Midwest, a blizzard of new Black Friday/Cyber Monday PR-driven survey data, predictions and “infographics” are hitting the wires and inboxes. Each of the involved studies offers slightly different figures and estimates of what will happen. Among those addressing mobile usage there’s a consensus: […]

Marketing management

Marketing Day: November 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place According to today’s post on the Google and Your Business blog, Google Places for […]

Performance marketing

Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place

According to today’s post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now, businesses with a verified listing can see their customer ratings and reviews all in one place with the new Review Inbox that has been added to the Places for Business dashboard. Google says […]

Customer experience

With Celebrity Directions Waze Becomes Vehicle For “Ride Along” Film Promotion

Last week, Universal Pictures announced that comedian Kevin Hart would be “the very first celebrity voice featured in U.S. versions of [Waze].” Universal is hoping to use the tie-in to promote an upcoming film in which Hart is starring, called “Ride Along.” Ride Along also stars rapper-actor Ice Cube and appears aimed primarily at African-American […]

Marketing management

Marketing Day: November 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter’s Vine Adds 19 New Languages In Global Expansion Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app […]

Customer experience

Twitter’s Vine Adds 19 New Languages In Global Expansion

Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app has been translated into 19 new languages and the Android app is now available in 21 more languages. The newest languages are: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese […]

Customer experience

BI Report: Google Glass Will Sell 21 Million Units By 2018

Google Glass will become a mainstream product that sells almost a million units when it’s released next year, and grow to selling more than 21 million units by 2018. That’s according to a new Business Insider (BI) analyst report out this week. “Despite the clunkiness and awkwardness of the early beta version of Glass, we […]

Data

Using Proxy Metrics As KPIs? Learn The Myths & Limitations

There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct response. However, the reason marketers invest in any given marketing channel is the belief that it will eventually lead to revenue gains, whether in the short or long term. In an ideal world, we […]

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