Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To Survive The Holiday Shopper Afraid To Buy Too Soon What do you do when the holiday sales plan doesn’t seem to be going to plan? Take a deep breath, […]
A statement released yesterday by the Dutch Data Protection Authority (DPA) claims Google’s privacy policy is in breach of the Dutch data protection act. According to the statement: Google combines the personal data from Internet users that are collected by all kinds of different Google services, without adequately informing the users in advance and without […]
While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer. In this post, I’ll touch on a basic way […]
Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were locked down in August (right?), but this doesn’t mean you don’t have any wiggle room to make last minute adjustments, especially if you’re not yet seeing the results you anticipated. One area where you can […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report] This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 […]
This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share. Overall, retail ecommerce […]
Despite Android’s global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That’s according to a third-quarter “Global AdMetrics” report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In […]
In less than two weeks, the GoldieBlox “Princess Machine” video showing girls building a Rube Goldberg machine set to the “Girls” song by the Beastie Boys racked up nearly 9 million views. But after the Beastie Boys objected to their music being used, GoldieBlox dropped the song from the video. Will the same video, with […]
The GoldieBlox legal battle against the Beastie Boys over the band’s song “Girls” being used in a parody ads may be nearing an end. Today, GoldieBlox removed the original video, replaced it with one that no longer uses the Beastie Boys music and published an open letter to the band hoping for peace. In a […]
Google is introducing mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320×50 banners that appear at the bottom of a users’ smartphone screen. The ads remain anchored as the user scrolls up or down. Rather than clicking an “X” icon in the upper right corner as with most other […]
You’ve been there before, on the losing end of what seems like the world’s longest receipt for the shortest order possible. It’s the point-of-sale equivalent of an appliance box used to ship a tube of toothpaste. If you need further proof, just check out the Twitter parody account @CVS_Receipt. With the holidays in full swing, […]
Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors? You may want to start thinking of your homepage more like a landing page that is […]
On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to help show brands how to interact on SnapChat. The contestants simply entered their idea on how brands could interact with the user base of the temporary image/video platform. Overall the contest paid […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks “Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this […]
“Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not “real laptops” and part of Google’s overall plan to “Scroogle” people. I’m struggling to understand how the geniuses behind the Scroogled campaign thought […]
Yesterday on the YouTube Creator Blog, Google announced updates to “Combat the increase in spammy comments” on YouTube. According to the blog post, Google has updated its system to include, “Better recognition of bad links and impersonation attempts, improved ASCII art detection, and changed how long comments are displayed.” The updates are in response to what the […]
Last week, toy company GoldieBlox released its “Goldieblox, Rube Goldberg & Beastie Boys Princess Machine” YouTube video, an ad set to the music of the Beastie’s Boys song Girls with reworked lyrics. The video’s positive message to empower girls resulted in the ad going viral, generating more than 8.6 million views. The only problem is […]
Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google’s expanded “Shared Endorsements” ad program. The “Privacy Surgeon,” as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland. The complaint argues that […]
In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM […]
Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it’s growing from a very small base. Microsoft’s initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has […]