Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it’s 64 percent). The firm’s latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android’s market share is down slightly Samsung’s is […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Apple Is Killing The Cookie And It’s Costing Publishers As mobile usage soars, the impact of Apple’s actions to block third-party cookies is being felt throughout the online advertising ecosystem. […]
As mobile usage soars, the impact of Apple’s actions to block third-party cookies is being felt throughout the online advertising ecosystem. Casale Media’s latest Index Quarterly Cookie Report, finds that in the first half of 2013. Safari served 67 percent of impressions without cookies and more than 60 percent of mobile impressions were not cookie-enabled, […]
Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google’s website performance reports, and displays the average page load time for the most visited pages on a website. Integrating data from the new report, Google Analytics uses its PageSpeed Insights […]
The latest data release from its “Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have produced an infographic containing findings about the use of mobile devices in insurance shopping. The 2013 Mobile Path-to-Purchase study was based on online survey data (n=2,000) and behavioral observation from “Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android […]
Now that YouTube has successfully lured TV networks to post their professionally-produced content on the site, in part with “sweetheart” revenue sharing deals, it’s considering the courtship period over. AdAge is reporting that YouTube will be giving these prestige content providers — TV Networks and film studies — the same ad revenue sharing deal as […]
With Google’s new live-video Helpouts we might ask: will the third time be the charm? The first time Google tried to operate an expert network was Google Answers, which eventually got killed by free services such as Yahoo Answers. The second time was Google Knol, an author network that was supposed to develop into a […]
There has been a lot of commentary lately about the relationship between the Agency and Advertising Technology — a liaison just as fraught with potential issues as the familiar one between Agency and Publisher. Thankfully, there’s a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues — but […]
Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All that money and effort spent generating those leads? Also down the drain. That should be a wakeup call: the industry at large needs to reexamine how it approaches lead generation […]
Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment. There was no formal announcement […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: YouTube Narrowing Traffic Gap With Facebook [Study] YouTube’s US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come […]
YouTube’s US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California’s Marshall School of Business. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, […]
A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying. In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations […]
Kantar Worldpanel ComTech reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the residual strength of the Nokia brand in Europe. Accordingly, when Microsoft assumes control of the Nokia hardware business, it will need to preserve the Nokia brand for the foreseeable […]
A new Associated Press-CNBC poll reflects skepticism about Twitter’s IPO prospects. The poll was conducted by telephone in late October among roughly 1,000 US adults. (It’s unclear whether the poll included mobile users and thus how representative it is.) While most people believe that Twitter will be “successful” and continue to be around in five […]
It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people’s online behavior, better targeting their advertising efforts. Google’s AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, which would give consumers more […]
According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch – and more than 3 times that of the iPad mini.” The new iPad Mini with Retina Display has yet to launch. The data come from “millions” of iOS devices […]
On Wednesday’s earnings call, Facebook reported revenue of $2.02 billion, noting that mobile is now generating half of Ad revenue and that mobile daily active users were on the rise. One notable negative item that cropped up on the call was that there was a “decrease in daily users specifically among younger teens.” This caused […]
All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from “Top 10” lists to “Survival Guides” and everything in between. So, why read this one? Well, this one is different (read: hopefully interesting and helpful). This article doesn’t take the […]
Earlier this week, the head of Facebook analytics, Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could include minute interactions or more specialized information than has previously been tracked. According to a report in the Wall Street Journal, Rudin told […]
Today, we officially bid adieu to the ad-free Instagram feed. From here on out, Instagram will run official ads that will display content to users — no follow required. The first Instagram ad can be seen below and is a photo from Michael Kors promoting their “Timeless” Collection: Other advertisers that we’ll soon see include […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: With @TwitterAdTips, Twitter Now Gives Advertising Advice Via Direct Messages It’s fascinating to watch Twitter evolve its direct message system into a marketing and engagement tool. The latest example of that […]
It’s fascinating to watch Twitter evolve its direct message system into a marketing and engagement tool. The latest example of that is a new account called @TwitterAdTips that’s specifically built for Twitter’s advertisers. It promises “personalized tips to improve your Twitter Ads account performance.” And it’s going to share those tips via Direct Messages. It’s […]
Groupon is celebrating its five year anniversary today with the launch of a new website and mobile app. According to the announcement, both the site and app have been redesigned to include more search, browsing, merchandising and location features. “The website is now much faster and has a sophisticated new look and feel,” claims Groupon. […]
A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research […]
The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers worldwide is expected to surpass 1.2 billion by the end of this year, according to Newzoo’s 2013 Global Games Market Report. What’s more, the same report found that the global games market will reach […]
With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. Here are three tips you might want to consider in order to get the most from the holidays in paid search. 1. Analyze Top Holiday Search Queries & Build Seasonal […]
Google reported this week that Google+ now has 300 million monthly “in stream” users — a number that places it well ahead of the 215 million monthly active users that Twitter recently listed in its pre-IPO S-1 document. But, as is often the case with usage numbers (and not just those related to Google+), the […]
Close your eyes for a moment and go back with me to 2006. Twitter was a newborn. Facebook wasn’t nearly the behemoth that it is today. Google+? Yeah, right. Social media was a fairly new term at the time, and back then it boiled down primarily to two websites: MySpace and Digg. For publishers, it […]