With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media […]
A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have had to rethink and re-calibrate their strategies significantly. Some changes caused more uproar than others; but, one thing has become increasingly clear: the art and science of both SEO and […]
The new Xbox One game console from Microsoft officially becomes available in only a few hours, and the folks running the Xbox Twitter account are having some fun with those over at Oreo, swapping edible controller pictures. It started earlier today, when Oreo tweeted a picture of an Xbox-rival PlayStation 4 game controller decked out […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the […]
The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD. In total, Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for […]
Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn […]
It’s been four months since Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the tabs were introduced. Based on data from three million users who agreed to share their Gmail inboxes, Return Path’s study found promotional email engagement has changed only […]
Today, Twitter announced a new ad product that allows all advertisers to target users who are tweeting about TV shows, not just those advertisers who are also running spots on those shows. Twitter’s TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing the shows in which […]
Today, Pinterest introduced Place Pins, a new feature that lets users build a Pinterest Board using a map. According to the announcement, Place Pins, “Combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.” Pinterest says Place Pins can be accessed on a […]
Another new Google AdSense unit has been spotted. The 90×90 units feature a thumbnail logo in addition to ad text. Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow “button” to encourage the click.
A German court has ruled that Google’s integrated privacy policy violates its national data protection law, according to a report from IDG news service. Google has had trouble and been criticized in Europe since consolidating its many privacy policies into one in March 2012. Google has maintained that its unified privacy policy, which allows the […]
Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April. According to Unruly, not only is the […]
I won’t fully review the unlucky history of Google Wallet, a product which launched with very high expectations in September 2011. Its key personnel left (or were ousted) and it has effectively been blocked or thwarted by mobile operators with a competing payment product (Isis) that has just been released nationally, with a murky outlook. […]
Consumers’ research and purchase patterns have been changing rapidly, keeping marketers on their toes as they modify multimedia ad programs to meet their latest needs. Despite this evolving state of media engagement, the phone call remains a “go to” consumer response across multiple media — and thus represents a strong conversion indicator for many local […]
Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never met the man, I recently donated to help him fight Cancer in the Dana Farber Boston Marathon challenge (you should, too). More than anyone, he has been a tireless […]
No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact’s Technology Pulse Q3, […]
Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the Boston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media for its promotional efforts. As Matt previewed, the talk — which begins […]
All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface, however, was very clunky, taking 12 steps for a page to actually schedule a post. Today, Facebook has announced a more streamlined product that now only requires 4 steps (and looks a heck of a lot […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika […]
After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online […]
Microsoft is taking its Scroogled campaign launched last November in a new direction: merchandise. Now, consumers can purchase “Don’t Get Scroogled” products from the Microsoft Store with “Keep Calm While We Steal Your Data” and other messages. Scroogled Products An entire category of the store offers mugs, hats, t-shirts and even hoodies: Microsoft Blogs The News Interestingly, […]
What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes […]
Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple Yahoo properties, including Yahoo Sports, omg!, Yahoo Music, and Yahoo TV. According to the announcement, the new ad formats can be viewed on both desktops and mobile devices, adapting any screen size. Yahoo […]
Google is testing a new home page design for the AdSense publisher console. AdSense publishers can see it by logging into google.com/adsense. The publisher will be presented with an option to check out the new design, which is aimed to help you “focus on key day-to-day information.” Here is the prompt displayed to AdSense publishers […]
The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season of the year. To help you make the most of your opportunities, here are four ways to segment your email subscribers, optimize your email content, and avoid subscriber fatigue. 1. Your […]
SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or replace it. Not surprisingly, I received a lot of emails about that article, asking how to use Google Webmaster Tools (WMT) data as a replacement source. The general answer is that you can’t […]
Google captures many images which contain data that can’t be easily deciphered by machines, such as scans of old manuscripts and photographs of signs. One way they’ve helped to overcome that is to use their reCAPCHA, where a user is asked to decipher a string of numbers or letters in an image. If several people […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter’s Holiday 1-2 Punch: Free Ads & Retail Impact Survey With an IPO in its rearview mirror and the holiday season straight ahead, Twitter is making a big push to attract […]
With an IPO in its rearview mirror and the holiday season straight ahead, Twitter is making a big push to attract both retail shoppers and advertisers this week. In conjunction with Small Business Saturday, Twitter is giving away up to $1 million in free ads. Advertisers will be able to use the credit for either […]
Today, Google introduced the official Google Glass Developer Kit, aka GDK. The GDK is how developers can build native Glassware (i.e. Google Glass Apps) for the device, above and beyond the Mirror API, which is how developers built timeline cards to be pushed to Glass in the past. The GDK enables developers to build rich […]
Today, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin’s new Showcase Pages allow companies to build, “dedicated pages for their more prominent brands, businesses and initiatives.” Linkedin says its new Showcase Pages take Company Pages one step further, offering businesses the opportunity […]
Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the “Video Call” option from the “Contact Us” menu on the Help […]
Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites’ mobile optimization, shoppers continue to use their mobile devices. In fact, comScore reported last week that Q3 2013 saw $5.8 billion in mobile commerce for the quarter, up 26 percent from Q3 […]
Facebook is announcing today at the Dreamforce conference in San Francisco that it now has 25 million active small business (SMB) Pages. This number comes on the heels of a third-quarter earnings call announcement of 20 million SMBs on the site. Facebook’s Director of Small Business Dan Levy told me earlier this week that the […]
Online video has become synonymous with YouTube, but IAC wants people to know its own video property, Vimeo, is doing pretty well, too. IAC revealed yesterday that Vimeo has passed the 100 million user plateau. For the sake of comparison, that puts it about one-tenth of YouTube’s size. Google says YouTube sees more than a […]
We don’t know why yet, but YouTube has gone down — the home page showing only an error page saying that “a team of highly trained monkeys” is looking at the situation. Here’s what’s being shown: YouTube went down around 5:30pm Eastern time. The services has been under fire recently for YouTube’s shift to using […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Nearly $40 Million Later, Google Ends “Cookiegate” Scandal The Wall Street Journal reported earlier today Google will pay $17 million “to settle allegations brought by 37 states and the District of […]
The Wall Street Journal reported earlier today Google will pay $17 million “to settle allegations brought by 37 states and the District of Columbia that it placed unauthorized tracking ‘cookies’ on Web browsers in 2011 and 2012.” That $17 million, combined with the $22.5 million Google paid as part of a Federal Trade Commission (FTC) settlement […]
Google is trying out a new retail experience this holiday season, launching six Google Winter WonderLab locations across the country. Opening in New York City, Washington DC, Chicago, Los Angeles, New Jersey and Sacramento, Google says the Winter Wonderlab shops will offer customers a chance to try out Google products like the Nexus tablet, Chromebook and […]
Google is doing its best to make everyone cry (in a good way) with its latest heartwarming “Reunion” ad for Google Search. The video has gone viral in the last five days with more than four million views on YouTube. It is ranked No. 4 on Unruly Media’s Top 20 Viral Video Chart, and has […]