6 B2B paid media platforms where you can advertise effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more.
More from MarTech: Page 3
Lessons learned from martech wins
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work.
Smarter attribution strategies to help B2B marketers prove campaign value
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"
Why marketing engagement metrics actually do matter
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive.
5 things marketers can do to abolish data silos
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration.
What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals. These professionals use martech tools to create, execute, manage, orchestrate and measure the performance of their online and offline marketing efforts, including content, campaigns and experiences. Today, it’s difficult to imagine marketing that isn’t powred by […]
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with what's new about how iOS 18.2 handles email.
Despite challenges, marketers say retail media is the channel of choice
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections.
Marketing artificial intelligence (AI)
Balancing the human-to-AI mix in B2B marketing
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.
Marketing artificial intelligence (AI)
How to build consumer trust in the age of AI
Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence.
What do C-level execs think of their GTM strategies?
Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very often.
Salesforce laying off 1,000 during hiring push
Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products,
ChatGPT growing as a traffic referrer, reshaping search behavior, report says
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
How to resolve unassigned traffic in GA4
Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution.
9 features your marketing team needs in its project management tool
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases.
Marketing artificial intelligence (AI)
GenAI is telling your brand’s story — with or without you
Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat.
How to protect your local business enterprise from review removal scams
Train your staff to protect your Google Business Profile from scammers and extortionists—and keep a strong grasp over your online reputation.
Take the 2025 State of Your Stack Survey
Time is running out to participate in our survey in collaboration with Scott Brinker of chiefmartec and MarketingOps.com.
The hidden costs of martech sprawl and how to overcome them
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle.
Marketing artificial intelligence (AI)
How to run DeepSeek locally on your computer
Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.
How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations.
Has the Super Bowl always been this important to marketers?
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since.
Data literacy for marketers: What you need to know
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead.
5 ways to transition from tactical to strategic marketing
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. We've updated our article to include news of RCS tools from Twilio.
How soft skills solve marketing’s biggest challenges
Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team.
Marketing artificial intelligence (AI)
Is your marketing team AI-ready? 8 steps to strategic AI adoption
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how.
Google’s Privacy Sandbox: What you need to know
Get the latest on Google's plan to protect user privacy. Updated with the news of a successful test from Audigent and NextRoll.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 30
OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony.
Your 4-step guide to local marketing success
Local marketing requires going very deep on a particular group of people. Here's what you need to know.
Embracing a little chaos produces a lot of marketing creativity
Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress.
Google releases its open source marketing mix model to all
Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts.
Are you focusing on valued customers or volume customers?
Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources.
Marketing artificial intelligence (AI)
A 3-step guide to unlocking marketing ROI with causal AI
Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success.
Voice agents will change how you think about your brand and your website
You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it?
Marketing artificial intelligence (AI)
Are AI agents a big deal? Or just bots in formal wear?
Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised.
2025 is the year for B2B brands to embrace CTV
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
Marketing artificial intelligence (AI)
Chris Penn talks DeepSeek and its big impact on marketers
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
iOS 18.2’s email ramifications: What we know so far
How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.