More from MarTech: Page 3

What is martech and marketing technology?

Martech (a.k.a., marketing technology, including marketing software and marketing platforms) is technology employed in the service of marketing. Martech is used to create, execute, manage, orchestrate and measure the performance of online and offline content, campaigns and experiences. It is difficult to imagine marketing that is not technology-powered. So, with no discernible separation between campaigns […]

Fuel up with free marketing insights.