Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here's how to elevate its role.
More from MarTech: Page 3
Marketing artificial intelligence (AI)
How to choose the right marketing AI tools for real business impact
GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.
Winning customer loyalty starts with straight talk about tariffs
Learn why human, brand-aligned messaging beats corporate spin when tariffs hit. Real-world examples show what works — and what doesn’t.
Marketing artificial intelligence (AI)
RAG: The most important AI tool marketers have never heard of
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
Why does composability get so much attention in the CDP space?
Composability is a big part of the story as the CDP space evolves.
Ad costs are soaring and retailers are panicking — here’s the fix
Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint.
What your attribution model isn’t telling you
The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement framework.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
Optimization and personalization
Cross-channel personalization: what works now across generations and channels
From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.
URL parameters: A marketer’s guide to management and best practice
Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years,
How one newsletter tripled paid membership revenue with retargeting emails
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.
Overcoming fear of better options in martech decisions
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile.
Interactive MIR Resources – B2B Data Enrichment
Welcome to the interactive resources page for our MarTech Intelligence Report! We're now providing multiple ways for you to access our content.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
Are more lead gen providers disappearing from LinkedIn?
Will more lead gen providers face the wrath of LinkedIn for violating its terms of service?
Integration isn’t a martech problem, it’s an organizational one
If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling.
US asks court to breakup Google ad businesses
Spinning off AdX exchange and DFP platform would severely impact the tech giant's revenue and be a seismic shift in digital advertising.
Marketing artificial intelligence (AI)
Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
Your GTM strategy needs a buyer-centric redesign
Internal alignment is no longer the answer. Sales and marketing must refocus around the buyer in today’s complex, risk-averse environment.
Marketing artificial intelligence (AI)
Google AI Overviews show on 13% of searches: Study
88% of the AI Overviews target informational queries, but the number found in commercial and navigational queries is rising.
Customer relationship management (CRM)
5 drivers of full-funnel growth with CRM and CDP data
Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and higher profits.
Optimization and personalization
7 ways to put behavioral marketing to work—starting now
This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.
H1 tags for marketers: 8 best practices (with examples)
Learn what an H1 tag is and why it’s important. Get best practices for writing H1 tags and fixing issues.
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
The real reason marketing measurement keeps failing
Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full potential.
Could AI be what finally aligns marketing and sales teams?
Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game.
Is your CRM lying to you? The hidden costs of dirty B2B data
How inaccurate data sabotages marketing performance — and what you can do about it.
Marketing artificial intelligence (AI)
What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
Google’s Privacy Sandbox: What you need to know
Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome.
The most effective influencer campaigns are built on fit, not fame
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results.
How should marketers market to consumers under stress?
How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
The 7 habits of highly effective people is a blueprint for the Positionless Marketer
The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.
More consolidation among data tools, as Fivetran acquires Census
Vendors touching customer data keep pairing up as data becomes more essential in the AI era.
How marketing’s broken promises are sinking your renewal rates
Contract renewals reflect your marketing's truth. If your story breaks, customers walk. Here's how to fix the gap and boost retention.
Diversity and inclusion in marketing
Marketers could have saved Target and Southwest from themselves
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?