TikTok launches AI video generation tool for marketers
Symphony Creative Studio turns product descriptions or URLs into video clips.
More from MarTech: Page 4
Use conversion rate as your key email marketing metric
Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance.
Marketing artificial intelligence (AI)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
5 ways to use project management data to enhance operational best practices
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.
How to grow your organic reach with behavioral analytics insights
Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience.
4 tips for helping your email marketing team stay organized
Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year.
Marketers discuss their first-party data strategies
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.
Marketing artificial intelligence (AI)
Marketers link AI to revenue growth and plan to increase 2025 investments
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.
Why marketers must move from retention tactics to customer respect
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.
Google’s Privacy Sandbox: What you need to know
Get the latest on Google's plan to protect user privacy in the advertising ecosystem. Updated with the latest concerns from the U.K. CMA.
Customer journey orchestration
How advanced customer journey analytics is shaping the future of engagement
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.
DemandScience and Terminus merge, keeping data at the center of B2B marketing
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
How marketing leaders can transform marketing from a support function to a growth driver
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?
Sinch introduces RCS features in Customer Dashboard
Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content.
Marketing artificial intelligence (AI)
How autonomous AI pipelines will transform marketing campaigns
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?
How managed WordPress hosting can level up your SEO
Search engines like websites that are fast, secure and reliable.
Marketing artificial intelligence (AI)
Consumers are underwhelmed by AI experiences
Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study.
Why your marketing team needs training, not just tech, in the age of AI
AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.
2025 GTM forecast: Key shifts redefining the future of go-to-market strategy
Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing.
The state of data collaboration: What’s next for marketers?
Download Lotame’s Global Research Report.
Picking a marketing performance management platform: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product.
What did marketers and marketing ops professionals learn in 2024?
From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their knowledge and grow.
Why generational stereotypes are failing marketers and how to move past labels
Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead.
The execution team’s role in a martech center of excellence
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.
Boost Black Friday sales with the ultimate 85-step campaign checklist
Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
How to use post-campaign data to make your marketing better
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.
Email marketers discuss the role of AI, iOS and the state of their channel
We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.
Is product-led growth a GTM silver bullet?
A renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space.
Marketing artificial intelligence (AI)
How to revolutionize your market segmentation with genAI
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities.
Why B2B CMOs are frustrated with ABM platforms
Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
How TikTok is transforming brand advertising
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
Balancing storytelling, culture, martech and AI for long-term profitability
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.
The 14 HubSpot updates from October 2024 you don’t want to miss
We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins.
Branding phone calls improves customer trust
Including rich content on a phone call, like the company name and logo, makes people more likely to answer.
Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial.
3 must-send emails to maximize your Black Friday campaign
Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.