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Marketing management

Marketing Day: November 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Giving Out $1 Million In Ads To Lure New Small Biz Advertisers Twitter’s push to expand its advertiser base continues today with news that the company will give away up […]

Marketing management

French Come After Google For “Back Taxes”

Reuters reports that French authorities are talking to Google about paying substantial “back taxes.” The wire service says that the French Budget Minister Jerome Cahuzac had “convincing proof” that Google owed France money. France is one of several European countries that believe Google should be paying more in taxes. Cahuzac said that if the parties […]

Customer experience

5 Types Of Content You Probably Aren’t Creating But Should

Content marketing can be a very successful marketing tactic when done correctly, and more and more companies are employing it every day. There are many different types of content that can be used in content marketing campaigns, but sometimes, businesses struggle to create content that sticks with customers and search engines. When creating content pieces […]

Performance marketing

Are Search Agencies Becoming Dinosaurs?

I can’t remember every detail of my first client meeting nearly 15 years ago (I was a newbie working for a search agency), but I can remember a few things:  I remember nearly our entire company going to the meeting (there were only four of us, and three attended the meeting). I remember the client […]

Marketing management

Marketing Day: November 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims Fighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the […]

Customer experience

Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims

Fighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the FTC has scored a hit against affiliate marketers that allegedly used deceptive ads to sell acai berry weight-loss products and colon cleansers. The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that […]

Marketing management

Google Puts “Cookiegate” To Bed As More Legal Battles Loom

The incident informally known as “Safarigate” or “Cookiegate” is now behind Google. On Friday, a court approved Google’s $22.5 million settlement with the FTC. Some Google critics decried the settlement as having little impact on Google. The episode began in February of this year, when the Wall Street Journal discovered that Google (and others such […]

Marketing management

Marketing Day: November 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s API Rules Force Windows 8 Client Tweetro To Shutter Free App & Go Paid Tweetro, a popular free Twitter client for Windows 8, is shutting down its free version and […]

Customer experience

Article Marketers: Do You Know The Right Length For Well-Performing Articles?

There’s a very interesting conversation taking place inside Warrior Forum discussing the “right” length for an article being used for article marketing purposes. The thread started with the original poster sharing a link to a pdf put online by EzineArticles.com. Inside the pdf, the staff at EzineArticles wrote: A 500-Word Article Will Always Outperform A 1000-Word Article? […]

Marketing management

Marketing Day: November 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Test Lets Users Share On The Go With A Mobile Web Share Button It quite surprising that mobile Facebook users haven’t been able to share articles on mobile devices. Facebook’s […]

Performance marketing

Facebook Test Lets Users Share On The Go With A Mobile Web Share Button

It quite surprising that mobile Facebook users haven’t been able to share articles on mobile devices. Facebook’s “Share” button allows users to quickly pass along interesting posts to their own audience. It’s a frequently used element on the web version of the social network. Share however hasn’t been available for mobile devices … until today: Now mobile web users […]

Performance marketing

A Twitter Relationship Management Tool

As a bona fide Internet nerd, I dream about some odd things. At the top of my list is a Customer Relationship Management (CRM) system that spans all social media. If you call over to Zappos after ordering your newest pair of beach shoes, the person answering the phone will be able to pull up […]

Marketing management

Marketing Day: November 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tune Out Your Friends & Tune Up Brands With Facebook’s New “Pages Feed” Sick of all your friends pictures of pets, babies and food? Facebook’s here to help. Today a new […]

Data

Google Providing Authorship Analytics To Google+ Users

Don’t expect the buzz around Google+ and authorship to be fading anytime soon. Geekbeat.tv found an interesting option that some Google+ users (who’ve enabled authorship on articles) have found, Authorship Analytics. It shows traffic to pages where you are identified as the author. This appears to be rolling out for select users and appears in the […]

Performance marketing

Why Sending Receipts Via Email Is A Good Idea

I recently read an article about advances in the technology associated with printed receipts, their benefit as a transactional record, and the relative limits of moving to a hand-held transactional device. What that piece missed, however, was the huge value to retailers of emailing a receipt to customers who have made an in-store purchase.  There […]

Marketing management

Google: 63% Of YouTube Videos Are Now Restricted In Turkey

We know that this year Government requests to remove content has skyrocketed so far in 2012. Thanks to Google’s more detailed transparency reports that were rolled out earlier this year, we can also see the most egregious countries along with request data. Turkey supplied 501 requests so far in 2012, up 1,013% from the previous reporting period. The most surprising  morels of […]

Marketing management

Marketing Day: November 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Two Helpful Add-Ons For Measuring Video Campaign Success Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds […]

Customer experience

Two Helpful Add-Ons For Measuring Video Campaign Success

Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant video viewers. But, marketers typically have both branding and direct response goals. Online video can achieve both – compelling viewers to lean-forward and engage. In today’s digital video landscape we […]

Customer experience

The ABE Approach To Content Marketing

Twenty years ago, Alec Baldwin delivered one of the most powerful scenes in movie history when he told Jack Lemmon to “Put… that coffee… down!” and went on to explain why coffee was only for closers (and a whole lot more). If you haven’t seen Glengarry Glenn Ross, Alec Baldwin’s scene (which was written especially […]

Customer experience

Mozilla’s Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web

Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the  product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced. With Popcorn Maker, users can […]

Performance marketing

Are ‘Hot’ Google+ Posts More Targeted Since They’re Also ‘Recommended?’

In April, Google+ launched the popular feature “Hot On Google+” that allowed users to see popular content from around the community. Late last month, the “hot” articles began to display as “Hot And Recommended.” “What’s Hot and Recommended” could be a valuable tool if leveraged properly. A user’ +1’s, +’s and share footprint should provide a solid base for […]

Marketing management

Marketing Day: November 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: After Five Years, Dominant Android OS Increasingly Identified With Samsung Last week the Android operating system celebrated its fifth birthday. CNET offered a breakdown of the current and very impressive Android […]

Customer experience

After Five Years, Dominant Android OS Increasingly Identified With Samsung

Last week the Android operating system celebrated its fifth birthday. CNET offered a breakdown of the current and very impressive Android penetration numbers: Roughly 1.3 million activations per day globally More than 500 million phones sold/shipped (CNET estimates 570 million to date) Nearly 600,000 smartphone apps Nearly 600 unique Anroid devices in the market IDC […]

Performance marketing

The Battle For Data From Social TV

As you undoubtedly know by now, the 7th of November was an historic day. It was the day that saw an event which highlighted the changing world we live in, and the way that power is now channeled. I’m talking, of course, about the fact that within a few hours, a photo posted on Twitter […]

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