Marketing management

Marketing Day: November 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And Apple ComScore’s October mobile market share data don’t appear to reflect the iPhone sales gains reported by Kantar Worldpanel […]

Marketing management

Marketing Biz: Predictive Analytics, Facebook Ads & Social Data

Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage […]

Customer experience

Pew: 61% Say Smartphones Make Them More Productive But Nearly 1/3 Find They Distract From Real People

Mobile phone owners are ambivalent about their devices. Most people say that “net net,” mobile phones have been helpful, increased productivity, saved time and made them more connected to others. However there are also social costs and a dark side to the widespread adoption of mobile devices and smart devices in particular. That’s according to […]

Customer experience

ComScore’s New Multiplatform Ratings, Pandora Has More Mobile Than Desktop Users; Twitter Almost Equal

We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora’s mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps […]

Customer experience

Omni-Channel Retailing Isn’t Omni Without Affiliate Marketing

It would be impossible for marketers to ignore the buzz about omni-channel retailing. Given the opportunities it presents to increase average order value, there’s no surprise that omni-channel is top of mind for CMOs. As it continues to move from concept into everyday practice, let’s not forget about the role performance marketing plays in ensuring […]

Marketing management

Marketing Day: November 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Ad Products Hit Southeast Asia With Help From Komli Media Twitter has partnered with Komli Media to launch Twitter ad products in Southeast Asia. In today’s announcement, Twitter VP of […]

Performance marketing

Twitter’s Ad Products Hit Southeast Asia With Help From Komli Media

Twitter has partnered with Komli Media to launch Twitter ad products in Southeast Asia. In today’s announcement, Twitter VP of international revenue Shailesh Rao, says Southeast Asia is one of the company’s fastest-growing markets. “We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with […]

Performance marketing

App.net Giving Out Invites For A Free Month

Current users of the small, subscription-based social network App.net can now give friends a chance to try to the service for one month at no charge. It’s a smart move that should help bump up App.net’s user levels, especially in the wake of last month’s decision to lower the subscription fee from $50 to $36. […]

Customer experience

A Simple Guide To Mobile App Marketing

Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why create an app just to enter a marketplace already crammed with over a million apps? Is it even possible to get your app noticed any more?” The above image […]

Marketing management

PeopleBrowsr-Twitter Case Illustrates Risks Of Building A Business On Third Party Platforms

PeopleBrowsr, the social analytics platform that derives substantially all its data (including its Kred scoring) from access to Twitter’s feed, has fallen victim to Twitter’s recent ambitions to rein in and exercise more control over its ecosystem. The company, which once promised an open platform and developer access to its data “firehose,” has more recently […]

Customer experience

Union Metrics For Tumblr Comes Out Of Beta & Reveals Pricing

In October, Union Metrics announced a formal partnership with Tumblr to provide activity and engagement metrics for the popular social network. As of today, the product, Union Metrics For Tumblr, is officially out of the beta/invite-only stage and available to the public. Union Metrics is no stranger to social analytics — having previously launched TweetReach […]

Performance marketing

Google’s Horowitz: Facebook Is A Social Network Of The Past

Google’s Bradley Horowitz did a pretty good Rocky Balboa impression on Wednesday, calling Facebook — the reigning social champ — a “social network of the past” and accusing the network of getting advertising all wrong. Horowitz, Google VP of social products, made his comments during a 15-minute conversation at the Business Insider IGNITION conference. (See […]

Marketing management

Marketing Day: November 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Cyber Monday Generates $1.46 Ecommerce Haul, Mobile Responsible For More Than $750 Million Over Five Days A dizzying array of data points about retail sales and consumer shopping have been flowing […]

Customer experience

Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five Days

A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore’s final Cyber-Weekend ecommerce sales projections. Over the the four day extended holiday weekend US ecommerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion — […]

Performance marketing

LinkedIn Opens Up Ad Interface With New API Program

LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API, partners like Adobe, Bizo and Unified can leverage the LinkedIn Ad tools to supplement their social offerings. The new API will allow developers to build their own custom tools and solutions to help get […]

Marketing management

Digital Marketing Agencies Make Strong Showing On Tech 200 List Of Fastest-Growing Private U.S. Businesses

Digital marketing companies are well represented on this year’s Tech 200, an annual list of the fastest-growing privately held companies in the U.S. This is the third year that Lead411 has put together the list, which is based on self-reported revenue growth over a three-year period; in this case, the period from 2009 to 2011, […]

Performance marketing

Facebook Ads Don’t Work? That’s A Big Myth, Global Marketing VP Reportedly Says

Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook advertising. The company’s Global Marketing Solutions VP Carolyn Everson is trying to dispel that doubt, reportedly sharing at a conference this week that Samsung — though “sophisticated” targeting and other techniques — brought in $129 million in sales […]

Performance marketing

Learning By Example: 9 More Responsive Emails

A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I’ve received significant feedback on that post, so I’m diving back in to show some more responsive emails from my inbox. There’s a range of ideas here, from beginner to advanced tricks. It’s important that we […]

Marketing management

Marketing Day: November 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Demand Raging For Google Nexus 4 Android Handset Except for the lack of LTE support there’s no question that the LG-made Google Nexus 4 is the best Android phone on the […]

Customer experience

Demand Raging For Google Nexus 4 Android Handset

Except for the lack of LTE support there’s no question that the LG-made Google Nexus 4 is the best Android phone on the market. It kicks the Samsung Galaxy’s proverbial posterior. And at $299 for the unlocked 8GB version it frees you from the tyranny of carrier two-year contracts at a terrific price. It’s simply […]

Data

Polls And Testing: When Is Close No Cigar?

Now that the 2012 U.S. Presidential election is over, there’s a bit of buzz around why some folks thought the election would be close and others who, using some solid statistical techniques, predicted a definitive (and it turns out, accurate) outcome. I want to try to explain the latter, especially for marketers. Why? Because political […]

Marketing management

Marketing Day: November 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: U.S., Euro Governments Seize 132 Domain Names Selling Counterfeit Goods For the third consecutive year, websites selling counterfeit products online have been seized on Cyber Monday, the day generally thought to […]

Marketing management

Political & Weather Sites See Big Traffic In October [comScore]

With Hurricane Sandy ravaging the East Coast, and the Obama-Romney election dominating national news attention, weather- and political-related websites saw big gains in traffic during October. That’s according to comScore’s Top 50 U.S. web properties list for the month. Websites in comScore’s Political News category collectively reached an all-time high with 60 million visitors, a […]

Customer experience

Black Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping Surge

This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the awkwardly named “Cyber Monday,” will see potential online sales exceeding Friday’s totals, perhaps reaching $1.5 billion as Americans throw off the shackles of austerity that have limited holiday spending over the past few […]

Customer experience

4 Tips For Capitalizing On Untapped Mobile Conversions

Mobile devices have increasingly become the go-to resource for consumers looking to make a near-term buying decision. In fact, our recent xAd-Telmetrics Mobile Path to Purchase Study showed that more than 60 percent of mobile searchers ultimately make a purchase, many within hours or the same day. Because mobile consumers are further along in the […]

Performance marketing

2012: The Year Of Ad Targeting

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that will have an impact on advertising in the New Year. Ad targeting has played a tremendous role in online advertising, and we have the abundance of available data to thank for this. […]

Marketing management

Marketing Day: November 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive “Ghost town” is a phrase that’s been tossed around when describing the apparent low activity levels on Google+, but a […]

Marketing management

Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive

“Ghost town” is a phrase that’s been tossed around when describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using Facebook Pages. Recommend.ly, a social media tools/analytics company that we’ve covered before when it looked at Wal-Mart’s Facebook Page strategy, is now out […]

Performance marketing

Mobile Email Marketing: Tips For The Holiday Season

‘Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping the ante on the number of messages being sent. This makes the inbox a crowded place to be. But that’s not news. What makes this retail holiday season special? This year over […]

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