Social media marketing
MarTech is your source for social media marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Social media is one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers.
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Back to basics: Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion.
Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories.
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season.
Good riddance to social media mass production
Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive.
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time.
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.
Marketing Day: Google warns of app risk, social media report, TrustArc survey & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Winning the social media marketing game
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game.
2017: The year in social marketing so far
From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s patterns.
Which social marketing tools support Twitter’s expanded tweets
Some social marketing management platforms fully support Twitter's expanded tweets, while others are working on updating their software.
Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers
The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their needs online.
The Five Pillars Of Social Marketing
From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. To help you navigate the sea of social change, Oracle created this guide based on five pillars of social marketing: Listening, Engagement, Marketing Communications, Social Advertising and Analytics. You’ll learn steps you can consider […]
Modern Marketing Essential Guide To Social Marketing
Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the 5 pillars of social marketing: Listening, Engagement, Marketing […]
Social Marketing Platform Spredfast Acquires Shoutlet
The social management providers are considered among the strongest in the field. Combined company will have more than 1,400 clients.
Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years
80% of the survey respondents plan on using technology to engage customers.
The Case For Embracing B2B Social Marketing
If you've been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media.
Google Nabs Wildfire Social Marketing Platform For Reported $250 Million
Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what the search giant is saying with its acquisition of Wildfire, a social media marketing platform that works primarily with Facebook, but also with Twitter, YouTube, Google+, Pinterest […]