Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Social Media Marketing
MarTech is your source for social media marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Social media is one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers.
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- 8 tips on how to handle negative Facebook comments
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The automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience.
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year.
Regardless of which platform you use, it's important to target with purpose, define audiences strategically and develop impactful content.
There’s been a lot of changes in social media this year and more are rolling out all the time. Here are some highlights to note.