Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Social Media Marketing » Page 4

Social Media Marketing

MarTech is your source for social media marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Why we care:

Social media is one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers.

Dig deeper:

  • Why we care about social media marketing: A guide for brands
  • Is your digital strategy optimized for Gen Z young adults?
  • Social media platforms see sales boost as pandemic shopping habits take root
  • The best times to engage on social media
  • 8 tips on how to handle negative Facebook comments

Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!

Data

Top social media monitoring capabilities for brands

Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.

NetBase Quid | Aug 11, 2021 at 7:00 am ET

Data

Facebook bans academics looking at misinformation: Monday’s Daily Brief

Plus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.

Kim Davis | Aug 9, 2021 at 8:49 am ET

Performance Marketing

Time spent on content is what matters to TikTok: Friday’s Daily Brief

Plus another reminder to take our 3 minute Event Participation survey.

Chris Wood | Jul 23, 2021 at 10:07 am ET

Customer & Digital Experience

Volkswagen takes their EV to Pinterest for virtual test drives

The automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience.

Chris Wood | Jul 9, 2021 at 1:06 pm ET

Customer & Digital Experience

Why you should respond to your customers on social media

That's not the only thing customers care about, but it's the most important.

Chris Wood | Jun 21, 2021 at 2:34 pm ET

Data

What are you thinking? Brands would like to know

Opinion mining, sentiment analysis and the indispensable human touch.

William Terdoslavich | Jun 21, 2021 at 10:02 am ET

Performance Marketing

Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush

Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?

Chris Wood | Jun 15, 2021 at 3:10 pm ET

Digital Transformation

AGI’s year of digital transformation

How the global food infrastructure giant reinvented itself as a content powerhouse.

Kim Davis | May 20, 2021 at 9:42 am ET

Social Media Marketing

How businesses of all sizes can embrace social media

It’s time to pivot from traditional to social media marketing.

Sponsored Content: Exults | Apr 22, 2021 at 7:00 am ET

Social Media Marketing

Finding the best social media platform for your audience and business

Target your customers and increase your sales with social media marketing.

Sponsored Content: Exults | Apr 8, 2021 at 7:00 am ET

Performance Marketing

Behind Biden’s social media, and a word on data: Tuesday’s daily brief

Plus, who is winning the streaming wars?

Kim Davis | Feb 16, 2021 at 10:00 am ET

Performance Marketing

Breaking down President Biden’s data-driven social media strategy

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.

Kim Davis | Feb 15, 2021 at 2:10 pm ET

Performance Marketing

How engagement trumps headlines: the election in social media

Digging below the vanity metrics reveals who is really winning the social media race.

Kim Davis | Oct 29, 2020 at 12:47 pm ET

Performance Marketing

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.

Taylor Peterson | Jan 10, 2020 at 3:12 pm ET

Performance Marketing

5 things every social media manager should be doing in 2020

Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year.

Ashley Cooksley | Jan 3, 2020 at 9:24 am ET

Performance Marketing

Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it's important to target with purpose, define audiences strategically and develop impactful content.

Andy Hardman | Dec 19, 2019 at 8:00 am ET

Data

Social media ad spend to surpass print for first time

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.

Amy Gesenhues | Oct 14, 2019 at 2:27 pm ET

Marketing Management

Is your social media policy agile?

It's time we revisit our policies and take into account the risk of not being there for our customers on social media.

Stacey Ackerman | Oct 14, 2019 at 12:59 pm ET

Performance Marketing

16 social media updates for marketers in 2019… so far

There’s been a lot of changes in social media this year and more are rolling out all the time. Here are some highlights to note.

Aleh Barysevich | Aug 5, 2019 at 1:12 pm ET

Performance Marketing

Welcome to the next era of social media marketing

The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce explodes.

Amy Gesenhues | Jun 24, 2019 at 11:21 am ET
  • «
  • 23456
  • »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.