Social media marketing
MarTech is your source for social media marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Social media is one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers.
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Facebook finally hits a brick wall
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.
How Denny’s connects with customers through social media, sports marketing and updated digital experiences
The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.
Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
How to personalize your brand on LinkedIn
Brands can benefit from influencers on social platforms; they can help personalize their public faces.
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
CreatorIQ announces partnership with TikTok
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Respondology extends its brand protection to Twitter
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.
Theorem adds creative optimization to its LinkedIn offering
Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns.
Brand familiarity drives social commerce
Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social.
Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Instagram adds text-to-speech to Reels experience
New features follow short-form video trends on social.
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
LinkedIn is leaning into community
On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features.
Not the smoothest launch: Monday’s Daily Brief
A bumpy start for Mark Zuckerberg's Meta.
Welcome to the Metaverse: Friday’s Daily Brief
Facebook survives the re-branding, but as just one subsidiary, alongside Instragram and WhatsApp, of the new company Meta.
Facebook isn’t fazed: Thursday’s Daily Brief
Plus news from DocuSign, stats from Litmus and how to move to a first-party data strategy.
Benioff beats up on Facebook: Monday’s Daily Brief
Eveyone is talking and writing about Facebook — for a range of reasons, none of them very good.
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
What marketers can do next time a major social network goes down
Today's Facebook and Instagram outage is on track to be the longest ever. But there's a lot that can be done to make sure you're prepared for the next blackout.
How to become a B2B influencer on LinkedIn
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
Google updates policies on targeting minors: Wednesday’s Daily Brief
Plus the future of marketing automation and why Shopify isn't a snowboard company.
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Facebook bans academics looking at misinformation: Monday’s Daily Brief
Plus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.
Time spent on content is what matters to TikTok: Friday’s Daily Brief
Plus another reminder to take our 3 minute Event Participation survey.
Volkswagen takes their EV to Pinterest for virtual test drives
The automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience.
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
Behind Biden’s social media, and a word on data: Tuesday’s daily brief
Plus, who is winning the streaming wars?
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media race.
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.